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Welcome to Search Engineers, where we help you build your website effectively using good Search Engine Optimization (SEO) practices. You can engineer your site to make it a search engine magnet plus build your marketing right into every piece of content you create.

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How To Transform Your Hobby Into A Home-Based Small Business

Hobby to Small Business Cover

Are you looking for something more out of life? Maybe you have worked for someone else for twenty years and are longing to go into business for yourself.

You are not the only one. In 2009, there were approximately 28 million businesses in the United States, according to Office of Advocacy estimates. That number has increased greatly in the past few years, and been rapidly growing in the last 18 months, not least because of the current economic situation. As people get laid off, and are unable to find new jobs, they are creating their own businesses to help make ends meet.

In today’s society, it is more affordable and possible to start a business of your own than ever before. In fact, with so many people having lost their jobs recently, the lure of small business ownership is greater than ever, and increasing every day.

This ebook gives you invaluable advice if you are thinking of trying to transform a hobby you enjoy into a successful home-based small business.

49 8.5 X 11 pages, 9,500 words

How To Transform Your Hobby Into A Home-Based Small Business

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As of September 2012, according to the SBA small firms have accounted for 67% of net new jobs from 2009 to 2011. At the same time, however, the recession has closed down up to 200,000 small businesses. Don’t be one of those sad statistics. Set up your business the right way, for the long term, and see how much you and the economy can benefit from you running your own small business.

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How to Conduct Keyword Research for Online Profits

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
DEMYSTIFYING NICHE RESEARCH
WHICH COMES FIRST, THE KEYWORD OR THE NICHE?
KEYWORD RESEARCH METHODOLOGY
HOW KEYWORDS CAN TELL YOU IF NICHE MEMBERS ARE GOING TO SPEND MONEY
KEYWORD RESEARCH TOOLS
YOUR THREE-STEP KEYWORD RESEARCH SYSTEM
OTHER PLACES TO GET YOUR KEYWORDS
ONLINE PROFITS: RUNNING THE NUMBERS
PAID KEYWORD RESEARCH SOFTWARE
THE NEW KEYWORD RESEARCH
HOW TO USE YOUR KEYWORDS
CONCLUSION
ACTION PLAN
CHECKLIST

Buy Now: How to Conduct Keyword Research for Online Profits (Marketing Matters)

About the Authors

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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The Google Hummingbird Update 2013: What You Need To Know

Google Hummingbird CoverGoogleTM is at it again, shaking things up in late September 2013 with a new search algorithm that is designed to make search results even better, according to THEIR definition of better. Online business owners are once again scrambling to make sense of their traffic logs as the winners and losers of this new update wonder:

+What is Hummingbird all about?

+How can I boost more traffic to my site?

Once again, the popular online marketing team from Accent Marketing Group, Inc. bring you the latest information to help make sense of it all, serving as your eye and ears to tell you what you need to know about the Hummingbird algorithm update.

In this guide you will also discover best practices and practical action steps to help you win the Search Engine Optimization (SEO) game, even when Google keeps changing the rules of the game and moving the goalposts.

Get in-depth analysis of Google’s thinking on Hummingbird, the key changes to search engine results pages that Hummingbird represents, and where Google appears to be going in the future. See the new Knowledge Graph in action thanks to fully illustrated examples. Discover all the implications of these changes to your site and how you can take action today to improve your position on the search engine results pages.

You will also get a glossary of key terms, checklists of SEO and PPC essentials, and suggestions for further reading, to help transform your site into a traffic magnet. If you have an online business that needs more traffic, or a local business that needs more visibility, download this guide and start taking action today to play the search engine results game the new Hummingbird way.
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TABLE OF CONTENTS

WHAT’S IN THIS GUIDE

INTRODUCTION

CHAPTER 1: THE HUMMINGBIRD UPDATE

CHAPTER 2: EXPLORING THE GOOGLE KNOWLEDGE GRAPH

CHAPTER 3: THE IMPLICATIONS OF HUMMINGBIRD, AND BEST SEO PRACTICES

CONCLUSION

GLOSSARY

FURTHER READING

APPENDIX 1: CHECKLIST OF SEO SITE ESSENTIALS

APPENDIX 1: CHECKLIST OF PPC ESSENTIALS

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ABOUT THE AUTHORS

The authors have written over 50 marketing guides on SEO, social media, email marketing, and other hot topics in the world of online marketing.

ORDER NOW

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How to Brand Your Online Business

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
HOW BRANDING BENEFITS YOUR BUSINESS
IS BRANDING ALWAYS NECESSARY?
THE DIFFERENCE WITH BRANDING YOUR BUSINESS
5 QUESTIONS TO ANSWER WHEN BUILDING YOUR BRAND
WHAT BRANDING IS REALLY ALL ABOUT
EFFECTIVE BRANDING TACTICS
BRANDING MISTAKES AND PITFALLS TO AVOID
MORE DESIGN DANGERS TO AVOID
EFFECTIVE BRANDING STRATEGIES
YOUR THREE KEY BRANDING ELEMENTS
CONCLUSION
ACTION PLAN: BRANDING YOUR BUSINESS WORKSHEETS
APPENDIX – LAUNCHING A NEW BUSINESS SUCCESSFULLY

Buy Now: How to Brand Your Online Business (Marketing Matters)

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About the Authors

 

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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