What is Copywriting?

The process of writing words to promote a business, person, opinion or idea. Copywriting can include plain text messages and a variety of other online media.

The main purpose of copywriting is to persuade the reader to act in some way, whether by buying a product (sales), signing up for an e-course (lead generation) or clicking on a link (eyeballs).

Copywriting can also refer to the SEO methods that are used to achieve higher rankings in search engines.

This type of copywriting is often referred to as content writing.

Copywriting for website placement involves the strategic repetition of keywords phrases within articles in order to score highly on search engine algorithms for best placement on the search engine results pages. (SERPs)


What are SERPs?



What are SERPs?

Search Engine Results Pages

The links that the search engine delivers when you type in a query, for example American Cocker Spaniel. 

The whole goal of SEO is to get to the top of the SERPs.

SERPs will also frequently have ads on them, on the tops and right hand side of the page. This is an essential part of SEM, Search Engine Marketing, and part of a PPC Pay Per Click strategy to drive traffic, in addition to using SEO to try to drive traffic.

SEO is a more long term strategy than SEM and PPC.


What are Bloggers?

What are Bloggers?

Bloggers is the blanket term for anyone that uses a blog (weblog) to publish information on topics that are of interest to them.

Becoming a blogger is actually simpler than it might seem. As blogging has grown in popularity, many website offer platforms to quickly and easily create a blog for free.

Some of the most popular blogging software platforms are Blogger, Livejournal, Typepad, WordPress and Xanga. These websites will host your blog, generally for free, and provide you with the tools to create blog posts without having to know a lot about software.

This site is created in WordPress and is fun and easy to use, and suitable even for beginners.

The only difficulty with a blog is keeping it fresh and up to date.



What is a Blog? 2

A blog entry is called a post (though there are static pages too just like a regular website) and consists of five basic components:

The Title: The main headline of the blog post.

The Body: The main content of the blog post, which can consist of text and/or photos and video.

Permalink: This is the URL of the individual post.

Post Date: The date and time the post was published to the blog website.

A blog entry can also include comments from readers, categories within the navigation of the site as a whole, and keywords used to describe the content more fully for people searching for information, commonly called tags.

For example Bichon Frise,  Bichon Frise dog training, Bichon Frise dog training on leash might all be possible tags for an article on how to train a Bichon Frise to walk on a leash in a well-behaved manner.

There are also trackback links, which are links to other sites that refer to the blog entry.

When you set up your blog, you will be able to set all these parameters within the program.

Blogging is a hot “Web 2.0 trend”, with anyone able to create and publish their own content online quickly and easily.