Mastering Email List Building: How to Get Subscribers and Entice Them to Opt-In

by Joan Mullally and Evelyn Trimborn

In this detailed guide, two of Accent Marketing Group Inc.’s principal marketers teach you how to build a powerful email marketing machine from scratch.

Then they give you 25 tried and tested methods for building your list. If you’ve ever heard the phrase, “The money is in the list,” this guide will show you how to create that list, for a continuous stream of online revenue.

Best of all, these traffic-building strategies and new revenue streams for your business will be able to run almost on autopilot once you set them up correctly according to the step-by-step how-tos.

If you have been dreaming of running your own business, this guide will be invaluable. If you already have a website but are struggling with traffic and conversions, you certainly need the guidance the authors can offer.

And if you already have a website, but no email marketing list, well, what are you waiting for? Don’t leave another dollar on the table for anyone else to grab when you can get your email marketing machine up and running in a matter of hours.

59 8.5 X 11 pages, 15,850 words

TABLE OF CONTENTS
An Introduction to Email List Building
The Magic of List Building
Who Is Your Customer?
Who Are You, And Who And What Do You Know?
Digging Deeper Into the Mind of Your Customer
Worksheet: My Ideal Subscriber
Worksheet: My Competition
Worksheet: My Opportunities
Other Niche Products to Sell Besides Your Own
Worksheet: My Products
Setting Up Your Website
25 Top Tactics for Getting Registered Opt-Ins
1 – Using the Right Email Marketing Platform
2 – Knowing Your Marketing Niche
3 – Be Persistent
4 – Make Them an Offer They Won’t Want To Refuse
5 – Go Big: Go Viral
6 – Make the Most of Your Rapid Conversion Landing Page
7 – Track and Test Your Result
8 – Use the Right Statistics Tracking Software
9 – Create Compelling Content
10-Keep Your Offer Simple
11-Article Marketing Sites
12-Social Media Sites
13-Other Lists to Build Your List
14-Traffic Swaps
15-Instant Messenger Marketing
16-SEO Tools
17-Subscriber Tools
18-Pay-Per-Click (PPC)
19-Email to A Friend Boxes
20-Using Video to Get Opt-Ins
21-Special Reports
22-Blogging
23-Email Sponsorship Deals
24-Writing Comments, Reviews and Testimonials
25-Making Joint Venture Deals
Plus Two Top-Secret Special Bonus Ideas
Conclusion
Resources

Buy Now: Mastering Email List Building

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How to Use Twitter for Viral Marketing

by Joan Mullally and Evelyn Trimborn

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

Since its inception, Twitter has transformed from a fun social media tool for ordinary people to a powerful marketing platform for online businesses. It now gives online businesses unprecedented opportunities to go viral, that is, to harness the activities of Twitter users to spread the word about the products, services and special offers of a business.

In this comprehensive guide, the authors discuss how to get started on Twitter with a view to going viral. Even if you have never used Twitter before, understanding the main Twitter protocols and the habits of the people in the Twitterverse will help you lay the foundation for allowing your business to gain enough followers to start going viral.

This guide includes how to get started using Twitter through understanding the Twitter mindset, how to get retweeted, and the best ways to use FollowFriday Helper. You will also learn how to make the most of your Twitterfeed, and learn how to increase your followers and avoid the five deadly mistakes that would cause your followers to flee from you.

Discover the seven “Going Viral Rules” and how to apply them to your business. Learn how to assess Twitter sentiment, and the most effective ways to measure your success on Twitter. Find out more about terrific Twitter tools to track and test your campaigns and measure and monetize your marketing.

Several handy appendices are included to help you integrate your social media marketing efforts more effectively, plus checklists on top tips to implement, and top mistakes to avoid, when it comes to using Twitter for viral marketing.

14,586 Words

TABLE OF CONTENTS
INTRODUCTION
THE SEVEN RULES OF GOING VIRAL ON TWITTER
GOING VIRAL RULE #1: CREATE TWEETS THAT ENGAGE THE EMOTIONS
GOING VIRAL RULE #2: CREATE TWEETS THAT REALLY STAND OUT
GOING VIRAL RULE #3: MAKE IT EASY FOR PEOPLE TO FOLLOW YOU
GOING VIRAL RULE #4: BUILD A DYNAMIC CUSTOMER RELATIONSHIP
GOING VIRAL RULE #5: INCREASE YOUR VIRAL POTENTIAL WITH SMART FOLLOWING
GOING VIRAL RULE #6: INCREASE YOUR VIRAL POTENTIAL WITH CONTESTS
GOING VIRAL RULE #7: DON’T FORGET TO ASK FOR THE RETWEET
CONCLUSION
APPENDIX 1: A LIST OF KEY TWITTERISMS
APPENDIX 2: HOW TO CONNECT YOUR TWITTER ACCOUNT TO FACEBOOK
APPENDIX 3: MARKET RESEARCH TOOLS FOR TWITTER FOR SMALL BUSINESSES
APPENDIX 4: TWEETIE FOR MAC
APPENDIX 5: HOW TWEETLATER CAN HELP YOU MANAGE YOUR “TWITTER TIME”
APPENDIX 6: TWITTER SUCCESS CHECKLIST
APPENDIX 7: COMMON MISTAKES TO AVOID ON TWITTER

Buy Now:

How to Use Twitter For Viral Marketing (Internet Marketing Success Secrets)

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Successful Social Media Marketing In 15 Minutes A Day

by Joan Mullally and Evelyn Trimborn

How to Drive Traffic and Earn Profits from Social Networks Quickly and Easily

No matter where you turn in the Internet marketing world, the top professionals are constantly discussing the best ways to try to leverage the power of social media marketing in order to promote their products and services.

In a lot of cases, they make it sound as though it is the Gold Rush of the twenty-first century. It is easy to get obsessed, some would even say addicted, to online activities, including promotion and driving traffic; however, the hours can soon slip by, with little accomplished other than reacting to posts on the social networks or answering email.

The truth is that while it can be fun, there isn’t any need to spend hours a day on social networking for your business. In fact, you can easily create a routine of social media interactions amounting to fifteen minutes a day or so, using some common sense and some of the convenient tools that are available to help you build your social media presence in an automated way for at least part of the postings you put up at the top social networking websites. The more traffic you have, the more profits.

In this step-by-step guide, the authors cut through the mystique of social media networking and come up with a blueprint you can adapt to meet the goals of your business. You will discover that social media marketing will work best if you first identify the unique goals of your individual business and how to locate the ideal customers in your niche. Questionnaires guide you through this fact-finding process, helping refine your individualized social media marketing plan.

You will also be able to set specific goals for your efforts and learn how to track and test your campaigns and results. Once you have your plan and goals in place, you will get a complete checklist on how to carry out your plan in as little as fifteen minutes a day.

In addition to your action plan and social media marketing campaign checklist, there is a handy further resources section, plus two appendices which give in-depth information on how to promote your website using Digg, and how to create a highly-converting squeeze page in order to generate leads through your social marketing efforts.

If you are still struggling to drive traffic to your website or trying to make sense of the bewildering range of technologies and Web 2.0 websites, this guide will help you clarify your goals and how social media marketing can be a valuable tool to help you achieve your aims and produce profits.

Word Count=21,485
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: SOCIAL MEDIA MARKETING PLANNING
- MY BUSINESS GOALS QUESTIONNAIRE
- MY SOCIAL NETWORKING QUESTIONNAIRE
- COMMENTS ON THE QUESTIONNAIRES

CHAPTER 2: CREATING YOUR SOCIAL MEDIA MARKETING PLAN
- FACEBOOK
- LINKEDIN
- TWITTER

CHAPTER 3: WHERE DOES YOUR IDEAL CUSTOMER SPEND TIME?

CHAPTER 4: SPEEDING UP AND CUSTOMIZING YOUR SOCIAL MEDIA MARKETING

CHAPTER 5: THE IMPORTANCE OF SHARING ON SOCIAL MEDIA NETWORKS

CHAPTER 6: FINALIZING YOUR CUSTOMIZED PLAN
- YOUR 15-MINUTE SOCIAL MEDIA NETWORKING TEMPLATE

CONCLUSION

FURTHER RESOURCES

ACTION STEPS FOR SOCIAL MEDIA MARKETING

YOUR SOCIAL MEDIA MARKETING CHECKLIST

APPENDIX 1: HOW TO USE DIGG TO PROMOTE YOUR BUSINESS
APPENDIX 2: HOW TO CREATE A HIGHLY-CONVERTING SQUEEZE PAGE

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ABOUT THE AUTHORS

Author Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Author Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. They are both successful affiliate marketers and can be found at Accent Marketing Group Inc., offering their expertise to a variety of clients eager to take advantage of all the business and marketing opportunities the Internet offers.

Buy Now: Successful Social Media Marketing In 15 Minutes A Day (Marketing Matters)

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How to Research a Niche for Online Profits

by Joan Mullally and Evelyn Trimborn

The Internet abounds with websites that started out with a great idea and then just fizzled. Why? Often it is because the business owner did not know how to research a niche to be sure they could make online profits.

Niche research does take time and effort, but it can show you a wealth of profitable opportunities if you know how to use the data correctly. In this guide, the authors take you through the process of how to choose a niche, and how to research a niche in order to determine if there is an eager audience of paying customers already looking for the kinds of products, services and solutions you as an online business owner would like to provide.

As you research a niche, you will learn how to profile your ideal customer, where to locate them and how to create impressive offers that will convert them from browsers into buyers. You will also learn how to use your competition and create the right products and offerings for your loyal customers, to make even more money from your niche marketing efforts. Discover niche research tools that will give you a competitive edge, and how to analyze all the research on your niche as you gather it, in order to build a business, or move on to an even more profitable niche.

The guide also includes a step-by-step action plan, a detailed checklist to be sure you know your niche thoroughly, and a list of common niche marketing mistakes you will want to avoid at all costs.

If you are eager to start your own online business but want to avoid the website elephants’ graveyard, learn how to research a niche for online profits and lay a solid foundation that can help your business thrive.

12,300 Words

TABLE OF CONTENTS
INTRODUCTION
CHOOSING A NICHE
NICHE RESEARCH: GETTING STARTED
FINDING YOUR IDEAL CUSTOMER
RELATIONSHIP BUILDING IN YOUR NICHE
STARTING YOUR NICHE RESEARCH
OTHER WAYS TO RESEARCH YOUR PROPOSED NICHE
AVOIDING THE BIGGEST NICHE RESEARCH MISTAKES
USING NICHE TOOLS
GOOGLE ADWORDS KEYWORD TOOL
SIMPLE GOOGLE SEARCH
LEARNING MORE ABOUT YOUR COMPETITION
RESEARCHING YOUR COMPETITION’S DEMOGRAPHICS
KEEPING AN EYE ON EMERGING NICHES
CONCLUSION
NICHE RESEARCH STEP BY STEP
NICHE RESEARCH ACTION PLAN
NICHE RESEARCH CHECKLIST
AVOIDING NICHE RESEARCH MISTAKES

Buy Now: How to Research A Niche for Online Profits (Marketing Matters)

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ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are two of the co-founders of Accent Marketing Group, Inc. and editors and writers for the popular marketing blog at the site. They are the authors of over four dozen step-by-step guides on a variety of topics related to finance, marketing, mobile marketing, and online marketing.

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How to Improve Your Website’s Performance

In the middle of the dot.com boom, it seemed that anyone could put up a website and it would make money. It was seen as the modern gold rush, but it evaporated almost as soon as it had appeared. The lessons many businesses learned from those trying times have stayed with us, and should be used when you are thinking about creating a new website, or improving an existing site.

If you want to start your own Internet-based business or edit your existing site to boost its performance, here are a few things you will need to think about.

*Use WordPress
WordPress is a free content management system commonly used for blogging, but it can allow you to create and maintain a robust website with many professional features in a matter of hours. You can edit your site from any computer in the world by logging into your own Control Panel, the dashboard for your site. You can create an attractive website using themes and add functionality using plugins. You can also change your site at any time through your choice of themes. The site will grow and expand easily and you can always change your mind and redesign the main elements quickly and easily without breaking any existing links. This is would be very difficult to do with a static HTML-based website.

*Plan out your navigation
Many blogs put their navigation on the right. Many sites also have main pages for their navigation, and key categories within their topic. Plan these out in advance and start creating content for them. The search engines will then see your well-organized, dynamic site with great content and be eager to spider it. As you expand your WordPress site, your navigation will expand as well, so grow in the direction you wish to grow, starting with the most popular keywords for your niche.

*Track everything
Put Google Analytics code in the footer of your site by going to Appearance, Editor, in your dashboard and then clicking on Footer on the right-hand side. Paste in the code according to Google’s instructions. Then start looking at how each page on your site performs and try to improve upon it.

*Test your sales landing pages
There are a lot of elements that go into creating a successful sales letter, including a headline, sub head, introductory paragraph, images and more.

Don’t just make your placements based on aesthetics, but actually try different variations and see how they affect sales. You can do this using any metrics tool, but Google Analytics can help and it is free. Also try Google Website Optimizer to help you arrive at a winning online page.

FURTHER READING

AdSense for Beginners: How to Get Started Using Google AdSense for Additional Streams of Income to Your Website (Marketing Matters)

Hot Response Email Marketing: How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email (Marketing Matters)

How to Conduct Keyword Research for Online Profits (Marketing Matters)

How to Track and Test Your Online Business Success (Marketing Matters)

Success Strategies for Marketing Your Online Business Offline (Marketing Matters)

Information Marketing Success: How to Make the Most of Your Online Content for Increased Traffic and Profits (Marketing Matters)

How to Host Successful Money-Making Webinars (Marketing Matters)

Mastering Email List Building (Marketing Matters)

22 TOP GOOGLE TOOLS FOR INTERNET MARKETERS: How to Make the Most of Google’s Free Tools to Grow Your Business and Increase Your Profits (Marketing Matters)

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