by Joan Mullally and Evelyn Trimborn
Starting your own small business can be a wonderful opportunity to work for yourself, to earn a better income or to replace lost income, but it is hard work and small businesses often have several obstacles in the way of their success. One of the main ones is not being taken seriously because your company is considered to be too small.
If you want to run a successful small business while landing medium-sized or even larger clients, there are several steps you can take to make your business look larger and more impressive in order to gain more credibility.
As a small business, you often can’t afford expenses such as a receptionist, professional office space, a member of staff for every job that needs to be done, and so on.
However, with a bit of foresight, you can create the impression of running an efficient business that looks larger than it really is – one that is worth dealing with. You can even accomplish this without breaking your budget once you know how.
In this guide, top marketers Joan Mullally and Evelyn Trimborn, co-founders of Accent Marketing Group, Inc., will be showing you some of the best ways to present your small business in a more professional light, even if you are only a lone employee.
Discover the best ways to make your business look larger. Learn how to position yourself as an expert in a variety of ways designed to impress prospective customers and win you word-of-mouth recommendations and testimonials.
Discover the best and most cost-effective ways to drive traffic to your website and take advantage of both online and offline marketing opportunities. Position yourself to make the most of all the sales and business opportunities that will come your way as you build your impressive professional profile. Best of all, learn how to do this even if you only have a small budget.
In this guide, you will also get handy appendices on how to build brand recognition and how to start outsourcing effectively to grow your business even more rapidly and score the top clients that you are aiming for in your niche or industry.
TABLE OF CONTENTS
CHAPTER 1: YOUR BUSINESS BASICS
CHAPTER 2: YOUR COMPANY MATERIALS
CHAPTER 3: YOUR ONLINE PRESENCE
CHAPTER 4: DRIVING TRAFFIC TO YOUR WEBSITE TO GROW YOUR BUSINESS
CHAPTER 5: ADVERTISING YOUR BUSINESS
CHAPTER 6: SPREADING THE WORD ABOUT YOUR BUSINESS
CHAPTER 7: EFFECTIVE SALES STRATEGIES FOR YOUR SMALL BUSINESS
APPENDIX 1: SMART OUTSOURCING TIPS FOR BUSINESS OWNERS
APPENDIX 2: THE KEY INGREDIENTS OF LASTING BRANDS
ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the authors of over two dozen guides in the Business Matters, Marketing Matters and Mobile Matters series. They are the co-founders of Accent Marketing Group, Inc. and love to consult for small to mid-sized start-up companies.