How to Make Your Small Business Look Larger Even on a Budget

by Joan Mullally and Evelyn Trimborn

Starting your own small business can be a wonderful opportunity to work for yourself, to earn a better income or to replace lost income, but it is hard work and small businesses often have several obstacles in the way of their success. One of the main ones is not being taken seriously because your company is considered to be too small.

If you want to run a successful small business while landing medium-sized or even larger clients, there are several steps you can take to make your business look larger and more impressive in order to gain more credibility.

As a small business, you often can’t afford expenses such as a receptionist, professional office space, a member of staff for every job that needs to be done, and so on.

However, with a bit of foresight, you can create the impression of running an efficient business that looks larger than it really is – one that is worth dealing with. You can even accomplish this without breaking your budget once you know how.

In this guide, top marketers Joan Mullally and Evelyn Trimborn, co-founders of Accent Marketing Group, Inc., will be showing you some of the best ways to present your small business in a more professional light, even if you are only a lone employee.

Discover the best ways to make your business look larger. Learn how to position yourself as an expert in a variety of ways designed to impress prospective customers and win you word-of-mouth recommendations and testimonials.

Discover the best and most cost-effective ways to drive traffic to your website and take advantage of both online and offline marketing opportunities. Position yourself to make the most of all the sales and business opportunities that will come your way as you build your impressive professional profile. Best of all, learn how to do this even if you only have a small budget.

In this guide, you will also get handy appendices on how to build brand recognition and how to start outsourcing effectively to grow your business even more rapidly and score the top clients that you are aiming for in your niche or industry.

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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: YOUR BUSINESS BASICS
CHAPTER 2: YOUR COMPANY MATERIALS
CHAPTER 3: YOUR ONLINE PRESENCE
CHAPTER 4: DRIVING TRAFFIC TO YOUR WEBSITE TO GROW YOUR BUSINESS
CHAPTER 5: ADVERTISING YOUR BUSINESS
CHAPTER 6: SPREADING THE WORD ABOUT YOUR BUSINESS
CHAPTER 7: EFFECTIVE SALES STRATEGIES FOR YOUR SMALL BUSINESS
CONCLUSION
APPENDIX 1: SMART OUTSOURCING TIPS FOR BUSINESS OWNERS
APPENDIX 2: THE KEY INGREDIENTS OF LASTING BRANDS

ABOUT THE AUTHORS

Joan Mullally and Evelyn Trimborn are the authors of over two dozen guides in the Business Matters, Marketing Matters and Mobile Matters series. They are the co-founders of Accent Marketing Group, Inc. and love to consult for small to mid-sized start-up companies.

Buy Now: How to Make Your Small Business Look Larger Even on a Budget: Enhance Your Business Image Without Breaking the Bank (Marketing Matters)

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Success Strategies for Marketing Your Online Business Offline

by Joan Mullally and Evelyn Trimborn

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

Online marketing has offered a countless number of opportunities for people wishing to earn money online, from the lone entrepreneur to Fortune 500 companies. However, the early days of Internet marketing, when you could capture anyone’s attention by being unique or quirky, has given way to increasingly sophisticated methods of marketing online.

Now that there is more competition among online marketers than ever, how can you get your brand’s corporate message seen and heard? The surprising answer is to go offline. The authors outline the main reasons you should add offline advertising and promotion to your marketing mix, and how to get started. They also detail eight successful strategies for the offline marketing of your online business.

In addition, Success Strategies for Marketing Your Online Business Offline offers appendices on how and why to outsource, with 13 tips on how to make the most of your outsourcing. It also includes information on how to set up your own affiliate program, and to create an army of commissioned salespeople equipped with the essential tools they need to begin marketing your business effectively offline and online.

In this special guide, action steps take you through each key activity, and the authors also provide two downloadable files which can be printed, containing checklists and worksheets to help you get started using these success strategies to marketing your business offline.

If you are looking for great ways to drive more traffic to your website, these offline techniques can help you identify and target the right prospects, for a whole new stream of traffic and potential revenue.

48 8.5 X 11″ pages, 18,247 words

Buy Now: Success Strategies for Marketing Your Online Business Offline (Marketing Matters)

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Successful Outsourcing: A Step-by-Step Guide

by Joan Mullally and Evelyn Trimborn

Successful outsourcing can be one of the best steps you ever take to grow your business and help take it to the next level of success.

However, what is outsourcing, and how can you start outsourcing successfully in your business? In this detailed, step-by-step guide, you will learn:
* What outsourcing is
* How to budget for outsourced workers, even if money is tight
* How to hire skilled workers to grow your business
* The ten signs that you need to start outsourcing tasks in your business
* The main types of outsourced workers you can hire to expand your business
* The best places to find reliable outsourced workers.

You will also discover:
* The best ways to prepare to work with an outsourced worker
* The #1 mistake you can make with an outsourced contractor and how to avoid it
* The main questions to ask yourself and your virtual assistant before you hire
* How to hire a top-quality copywriter for your business
and more.

If you want to get started outsourcing successfully in order to grow your business and increase your revenue, get started today with the help of this invaluable guide.

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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: WHY YOU SHOULD OUTSOURCE
* 10 Hints that You Need to Outsource
* Outsource Strategy Worksheet 1: Planning
CHAPTER 2: TYPES OF OUTSOURCING
CHAPTER 3: FINDING THE RIGHT OUTSOURCED WORKER/S FOR YOUR BUSINESS
* Types of Outsourced Workers to Choose From
* Outsource Strategy Worksheet 2: Executing
CHAPTER 4: HIRING AN OUTSOURCE CONTRACTOR:
FINDING THE RIGHT FIT FOR YOUR BUSINESS AND YOU PERSONALLY
CHAPTER 5: PITFALLS TO AVOID WHEN WORKING WITH AN OUTSOURCED WORKER
CHAPTER 6: ADVANCED OUTSOURCING STRATEGIES FOR SUCCESS
CONCLUSION
APPENDIX 1: A QUESTIONNAIRE FOR HIRING A VIRTUAL ASSISTANT
APPENDIX 2: A QUESTIONNAIRE FOR HIRING A COPYWRITER
FURTHER READING
ACTION STEPS
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ABOUT THE AUTHORS

Joan Mullally and Evelyn Trimborn are the authors of over two dozen titles which focus on small business and successful marketing, particularly online marketing. All of their guides focus on the practical action steps needed to accomplish your particular business goals.

Buy Now: Successful Outsourcing: A Step-by-Step Guide (Business Matters)

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Information Marketing Success

By Joan Mullally and Evelyn Trimborn

This guide includes insights into what it means to start and run an information marketing empire online, and how to make the most of your content marketing efforts.

Information marketing is a multi-billion dollar industry, and growing, as more and more people turn to online education, and budding or established businesspeople start to market their knowledge and skills in the form of ebooks, ecourses, and membership websites teaching users how to learn new and valuable skills, coaching programs and expert consultations.

If you are interested in starting a profitable online business, information marketing might be the best way to make the most of your knowledge, skills and experience, and run a digital business from the comfort of your own home.

If you already have an online business, but it is not performing as well as you would hope, or, you would like to grow additional revenue streams, information marketing can help you achieve both of these goals.

In this step-by step-guide, the popular Marketing Matters authors once again deliver a clear action plan for would-be information marketers, helping you make the most of your online content for increased traffic and more products, for more profits.

In this guide, you will learn what information marketing it, and what it can do for your existing business. If you do not yet have an online business, you will learn how to start creating an information empire and then using the content you create or acquire to marketing your business effectively.

Handy appendices show you how to use RSS feeds to get more content for your website, for less effort, how to create podcasts from your content, for audio content that can reach a whole new audience, how to write great headlines, press releases, sales letters and much more.

As always, step-by-step action plans are included to help get you started on launching your lucrative information empire as quickly as possible, for sales of both affiliate items, and even your own high-quality information products.

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Buy Now: Information Marketing Success: How to Make the Most of Your Online Content for Increased Traffic and Profits (Marketing Matters)

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Postcard Marketing Success: How Use Postcard Marketing To Promote Your Business

by Joan Mullally and Evelyn Trimborn

**Looking for a way to make your business stand out from the crowd? Postcard marketing can help!**

Postcard marketing is one of the best ways to market your business offline. It has been an extremely popular tool in the past, but has decreased in popularity because so many marketers rushed online to try to market more cheaply via the Internet.

Their rush leaves space in countless mailboxes all over the country for your postcard to capture the attention of the people in your niche market.

If you are looking for an inexpensive way to promote to your prospective customers, you can use postcards to market your brand for business in a variety of ways.

In this guide, top marketers Joan Mullally and Evelyn Trimborn give you detailed instructions on how to get started in postcard marketing. Learn how to conduct research in your target market, to see if postcard marketing is right for your business. Master to art of creating attractive and compelling postcards that can work well work no to matter what your audience were niche.

Learn about best practices for business direct to consumer marketing, and business to business marketing. Also discover the best ways local businesses can drive customers to their bricks and mortar location using postcard marketing.

Postcard marketing is also not just to be used in the mail. Discover a wide variety of ways to use your powerful postcard promotions to boost your bottom line.

Also learn how to reach mobile device users in your niche market and how to integrate postcard marketing with all of your other marketing efforts.

If you want to:
+generate more leads
+make more sales
+build better relationships with your customers
+inform prospects of your new products and services
+build your brand

then learn how to achieve all five of these goals with postcard marketing to with the help of this step-by-step guide.

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TABLE OF CONTENTS

INTRODUCTION
CHAPTER 1: WHAT IS POSTCARD MARKETING?
CHAPTER 2: THE MANY WAYS TO USE POSTCARDS TO MARKET YOUR BUSINESS
CHAPTER 3: POSTCARD MARKETING BASICS
CHAPTER 4: POSTCARD MAILING BASICS
CHAPTER 5: YOUR POSTCARD AND ITS OFFER
CHAPTER 6: HOW TO WRITE WINNING MARKETING MESSAGES
CONCLUSION
FURTHER READING
APPENDIX: POWER WORDS FOR POSTCARDS
ACTION STEPS: YOUR POSTCARD MARKETING CHECKLIST

Authors Joan Mullally and Evelyn Trimborn are two of the co-founders of Accent Marketing Group, Inc. and co-authors of over two dozen guides on successful marketing strategies. You can learn more at http://accentmarketinggroupinc.com and http://insidersecretscorp.com.

Buy Now: POSTCARD MARKETING SUCCESS: How Use Postcard Marketing To Promote Your Business (Marketing Matters)

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