How To Transform Your Hobby Into A Home-Based Small Business

Hobby to Small Business Cover

Are you looking for something more out of life? Maybe you have worked for someone else for twenty years and are longing to go into business for yourself.

You are not the only one. In 2009, there were approximately 28 million businesses in the United States, according to Office of Advocacy estimates. That number has increased greatly in the past few years, and been rapidly growing in the last 18 months, not least because of the current economic situation. As people get laid off, and are unable to find new jobs, they are creating their own businesses to help make ends meet.

In today’s society, it is more affordable and possible to start a business of your own than ever before. In fact, with so many people having lost their jobs recently, the lure of small business ownership is greater than ever, and increasing every day.

This ebook gives you invaluable advice if you are thinking of trying to transform a hobby you enjoy into a successful home-based small business.

49 8.5 X 11 pages, 9,500 words

How To Transform Your Hobby Into A Home-Based Small Business

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As of September 2012, according to the SBA small firms have accounted for 67% of net new jobs from 2009 to 2011. At the same time, however, the recession has closed down up to 200,000 small businesses. Don’t be one of those sad statistics. Set up your business the right way, for the long term, and see how much you and the economy can benefit from you running your own small business.

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How to Conduct Keyword Research for Online Profits

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
DEMYSTIFYING NICHE RESEARCH
WHICH COMES FIRST, THE KEYWORD OR THE NICHE?
KEYWORD RESEARCH METHODOLOGY
HOW KEYWORDS CAN TELL YOU IF NICHE MEMBERS ARE GOING TO SPEND MONEY
KEYWORD RESEARCH TOOLS
YOUR THREE-STEP KEYWORD RESEARCH SYSTEM
OTHER PLACES TO GET YOUR KEYWORDS
ONLINE PROFITS: RUNNING THE NUMBERS
PAID KEYWORD RESEARCH SOFTWARE
THE NEW KEYWORD RESEARCH
HOW TO USE YOUR KEYWORDS
CONCLUSION
ACTION PLAN
CHECKLIST

Buy Now: How to Conduct Keyword Research for Online Profits (Marketing Matters)

About the Authors

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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How to Brand Your Online Business

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
HOW BRANDING BENEFITS YOUR BUSINESS
IS BRANDING ALWAYS NECESSARY?
THE DIFFERENCE WITH BRANDING YOUR BUSINESS
5 QUESTIONS TO ANSWER WHEN BUILDING YOUR BRAND
WHAT BRANDING IS REALLY ALL ABOUT
EFFECTIVE BRANDING TACTICS
BRANDING MISTAKES AND PITFALLS TO AVOID
MORE DESIGN DANGERS TO AVOID
EFFECTIVE BRANDING STRATEGIES
YOUR THREE KEY BRANDING ELEMENTS
CONCLUSION
ACTION PLAN: BRANDING YOUR BUSINESS WORKSHEETS
APPENDIX – LAUNCHING A NEW BUSINESS SUCCESSFULLY

Buy Now: How to Brand Your Online Business (Marketing Matters)

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About the Authors

 

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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How to Use HostGator and Its CPanel to Create Your New Website

by Jeff Hamilton, Evelyn Trimborn, Thomas Michaels and Martin Warner

Having a professional-looking website is essential for almost every type of business in order to showcase all of your products and services, but many small business owners have little experience with building a website and even less cash to spare to hire a professional website designer.

Having a website that is available around the clock is also essential to your online success. Your choice of website hosting company will be one of the most important business decisions that you will ever make.

The authors, all experienced website developers, give you the benefit of their experience with HostGator as a hosting service, and in particular HostGator’s Control Panel (cPanel), to help you make the most of all the professional-quality features that can help you build your website in a matter of minutes if you have your content prepared to paste in and publish.

In this fully illustrated guide, you will learn how to get started with HostGator, including the types of services they offer and the differences between them. Then it will be time to register your domain name and get started using the cPanel to set up email addresses, create web pages, turn your new website into a blog, and much more.

You will discover:

+ How to set up customized email addresses for your new business
+ The four way to create your website, even if you have no experience at all
+ How to integrate Google Checkout and PayPal into your website so you can start taking online payments immediately without the need for an expensive merchant account
+ How to get started using WordPress to create a professional blog that search engines will love (especially Google)

and much more.

The illustrations help guide you through the wide array of special features contained in HostGator’s extensive cPanel. Learn how to:

+ Locate the special Google AdWords discount coupon in your interface (save $50 to $100 off your Pay-Per-Click ads)
+ Use WordPress as a robust content management system to keep all your essential business files in one place
+ Track and test the success of your new website through sophisticated website analytics tools right inside your cPanel
+ Access your cPanel on any computer in the world to build your website without the need for expensive website creation or File Transfer Protocol (FTP) software

and much more.

If you want to get started creating a website today without spending a lot of time and effort, download this illustrated step-by-step guide and begin building the business of your dreams.

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TABLE OF CONTENTS

CHAPTER 1: SIGNING UP FOR YOUR ACCOUNT
CHAPTER 2: YOUR HOSTGATOR CPANEL OVERVIEW
CHAPTER 3: BUILDING A WEBSITE WITH HOSTGATOR’S SITE BUILDER
CHAPTER 4: USING WEBSITE BUILDER
CHAPTER 5: USING WORDPRESS TO BUILD YOUR WEBSITE
CHAPTER 6: GETTING SUPPORT FROM HOSTGATOR
CHAPTER 7: HOW TO READ THE STATISTICS FOR YOUR WEBSITE
ACTION STEPS CHECKLIST
CONCLUSION
FURTHER READING
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ABOUT THE AUTHORS

Jeff Hamilton and Evelyn Trimborn are two of the main writers and editors for the popular business and finance website InsiderSecretsCorp.com, and the authors of over two dozen step-by-step guides in the Business Matters and Money Matters series from Eternal Spiral Books.

Thomas Michaels has worked in the technology departments of some of the world’s leading Fortune 500 corporations. His main interests are how to make cutting-edge technology accessible to small businesses and how to stay ahead of the curve with the ever-increasing speed of change in the ecommerce, mobile and social media worlds. He is a frequent contributor to InsiderSecretsCorp.com on key topics related to technology, business and finance. He is fascinated with Google’s many products and his mission is to keep an eye on their latest trends.

Martin Warner has been marketing online for about five years for several top health and finance companies. He is especially interested in the social networks, particularly Facebook, and how small businesses can make the most of this growing phenomenon to increase their revenues and save time and effort marketing effectively. He is a writer for Accent Marketing Group Inc.’s popular blog. In his spare time, he also loves to keep an eye on the latest mobile marketing trends.

Buy Now:

How to Use HostGator and Its CPanel to Create Your New Website

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How to Start Working as a Successful Freelancer

by Joan Mullally, Evelyn Trimborn and Carolyn Stone

Are you eager to earn a regular income on the Internet?

Are you sure you have the skills to be your own boss, but just don’t know where to start?

Do you know you have what it takes to be a top coach or consultant, but aren’t sure how to land the high-paying clients?

All of these opportunities, and MORE, are available to you once you become a freelancer online.

In this guide, the authors, experienced freelancers for many years, give you the benefit of their experience in order to teach you how to go after the ‘low hanging fruit’ and start bringing in extra income as a freelancer using your talents and skills to build your ideal career. We are not talking about get-rich-quick schemes, which usually mean you end up going broke fast. This guide discusses 10 of top legitimate freelancing opportunities available online:

1-Content Writing
2-Blogging
3-Ghostwriting
4-Copywriting
5-Programming
6-Web Work
7-Graphic Design
8-Digital Photography/Digital Video and Audio Creation
9-Coaching
10-Consulting

and how to get started, from creating a great professional profile, to the do’s and don’t’s of the top freelancing marketplaces.

Freelancing can be a very competitive world due to so many lay-offs, but the truth is that companies still need reliable workers with solid skills to help them plug the gaps in their staffing, and continue to grow in their industry. Get seen at the right freelancing sites, show your great portfolio, excellent testimonials and reviews, and a can-do attitude, and you will reap the rewards.

It may be difficult to stay positive about your prospects when there is so much you feel you don’t know about online freelancing. This guide covers the many questions we typically get from new freelancers, such as:

Will I get paid for all my hard work?
How will I get paid?
Where are the best places to find work as a freelancer?
Can the clients I locate be trusted?

This guide will answer all these questions, and more.

Some of you might be experiencing self-doubt at the prospect of working as a freelancer. You might be wondering:

*Are your skills good enough to work as a freelancer?

*Would you be ready to handle any unexpected situations in the course of a project?

*Are you organized enough to handle a variety of assignments?

*What should you do in the event of a difficult client, or one who tries to avoid paying?

This guide handles all of these difficult questions, and more.

This guide is designed to help you avoid the most common mistakes that new freelancers make, so that you can get excellent assignments and great clients, and make money from your freelancing, with a minimum amount of fuss or problems.

Rather than stumbling in blindly, this guide will discuss in detail what you can expect if you begin working in one or more of the top 10 freelancing opportunities on the Internet.

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HOW TO START AS A SUCCESSFUL FREELANCER ON THE INTERNET

Evelyn Trimborn
Joan Mullally
Carolyn Stone

TABLE OF CONTENTS

WHAT’S IN THIS GUIDE

INTRODUCTION

CHAPTER 1: WHY FREELANCE?

CHAPTER 2: AN OVERVIEW OF THE TOP 10 FREELANCING OPPORTUNITIES ON THE INTERNET

CHAPTER 3: WRITING WORK – CONTENT WRITING

CHAPTER 4: WRITING WORK – BLOGGING

CHAPTER 5: GHOSTWRITING

CHAPTER 6: COPYWRITING

CHAPTER 7: PROGRAMMING

CHAPTER 8: WEB WORK

CHAPTER 9: GRAPHIC DESIGN

CHAPTER 10: DIGITAL PHOTOGRAPHY/VIDEO/AUDIO

CHAPTER 11: COACHING

CHAPTER 12: CONSULTING

CHAPTER 13: GETTING SET UP AS A SUCCESSFUL FREELANCER
CONCLUSION

FURTHER READING

FREE NEWSLETTER AND GUIDES OFFER

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ABOUT THE AUTHORS

Joan Mullally and Evelyn Trimborn are two of the co-founders of Accent Marketing Group, Inc. and editors and writers for the popular marketing blog at the site. They are the authors of over 60 step-by-step guides on a variety of topics.

Carolyn Stone is one of the main writers and editors for Healthful-Goddess.com and has worked as a freelancer.

BUY:

How to Start Working as a Successful Freelancer (Business Matters)

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