by Carolyn Stone and Annabelle Stevens
A coaching business can be a great second career, additional income stream for your business, or even a whole new career if you have special skills and expertise you can teach to others. Coaching is becoming the chosen method for learning a wide variety of skills, from sports performance, to dealing with family issues, time management, running a small business and more.
If you have been thinking about setting up your own coaching program in order to benefit others and gain more profits from the knowledge you possess and the work you do, this step-by-step guide will help you decide what type of coaching program you can offer, and whether a coaching business is right for you. The authors take you through a variety of coaching models and provide a wealth of information on how to put together a coaching program that will help your clients meet their own personal goals.
In addition to happy clients, you will gain testimonials, begin to brand yourself as an expert and even gain affiliated and joint venture partners all willing to work with you to help spread the word about your unique coaching program.
This guide will also give you practical advice on how to market yourself and your coaching business, and the best tools to use in order to make the most of your time and earn top dollar for your coaching services through leveraging technology and your coaching materials for maximum profits.
Coaching is a journey of transformation for both you and your clients. Use this guide to lay a solid foundation for your coaching business, and be prepared to reap real rewards.
TABLE OF CONTENTS
WHO SHOULD COACH?
DISPELLING SOME OF THE TOP COACHING MYTHS
THE COMMON CHARACTERISTICS OF SUCCESSFUL COACHES
WHO WILL MY CLIENTS BE?
THE KINDS OF COACHING TO CONSIDER
FIVE ESSENTIAL PERSONAL TRAITS NEEDED TO BE AN EFFECTIVE COACH
FIVE CHARACTER TRAITS THAT SIGNAL THAT COACHING MAY NOT BE RIGHT FOR YOU
HOW TO BECOME AN EXCELLENT COACH
DIFFERENT COACHING MODELS
COACHING SUCCESS SECRETS
GAUGING YOUR AUDIENCE AND DELIVERING THE GOODS
SETTING YOUR COACHING FEES
PROMOTING YOUR COACHING PROGRAM
“BUT WHAT IF I DON’T LIKE WORKING WITH PEOPLE?”
GETTING YOUR OWN COACH
WHAT CREDENTIALS CAN DO FOR YOU
ACTION PLAN – COACHING BUSINESS SECRETS
COACHING BUSINESS SECRETS CHECKLIST
ABOUT THE AUTHORS
Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Annabelle Stevens is a popular self-help writer whose work can be read regularly at insidersecretscorp.com and healthful-goddess.com.