The name for traditional retail businesses with actual buildings. The terms is used in contrast to dot com businesses, which exist mainly online.
More and more bricks and mortar stores have come to realize that an internet presence in the form of a website or blog or both is an essential marketing tool for their business, selling for them 24/7, 365, to potential customers all over the world.
A Microsoft Windows image format. It stands for bitmap. The images you see when Windows starts up and closes, and the wallpaper that cover the desktop are all in BMP format. Other popular graphics formats include jpg, also known as jpeg, gif, tiff, and png.
The process of writing words to promote a business, person, opinion or idea. Copywriting can include plain text messages and a variety of other online media.
The main purpose of copywriting is to persuade the reader to act in some way, whether by buying a product (sales), signing up for an e-course (lead generation) or clicking on a link (eyeballs).
Copywriting can also refer to the SEO methods that are used to achieve higher rankings in search engines.
This type of copywriting is often referred to as content writing.
Copywriting for website placement involves the strategic repetition of keywords phrases within articles in order to score highly on search engine algorithms for best placement on the search engine results pages. (SERPs)
What are Bloggers?
Bloggers is the blanket term for anyone that uses a blog (weblog) to publish information on topics that are of interest to them.
Becoming a blogger is actually simpler than it might seem. As blogging has grown in popularity, many website offer platforms to quickly and easily create a blog for free.
Some of the most popular blogging software platforms are Blogger, Livejournal, Typepad, Wordpress and Xanga. These websites will host your blog, generally for free, and provide you with the tools to create blog posts without having to know a lot about software.
This site is created in Wordpress and is fun and easy to use, and suitable even for beginners.
The only difficulty with a blog is keeping it fresh and up to date.
A blog entry is called a post (though there are static pages too just like a regular website) and consists of five basic components:
The Title: The main headline of the blog post.
The Body: The main content of the blog post, which can consist of text and/or photos and video.
Permalink: This is the URL of the individual post.
Post Date: The date and time the post was published to the blog website.
A blog entry can also include comments from readers, categories within the navigation of the site as a whole, and keywords used to describe the content more fully for people searching for information, commonly called tags.
For example Bichon Frise, Bichon Frise dog training, Bichon Frise dog training on leash might all be possible tags for an article on how to train a Bichon Frise to walk on a leash in a well-behaved manner.
There are also trackback links, which are links to other sites that refer to the blog entry.
When you set up your blog, you will be able to set all these parameters within the program.
Blogging is a hot “Web 2.0 trend”, with anyone able to create and publish their own content online quickly and easily.
