Beyond Blogging: Using WordPress to Build Your Business

by Joan Mullally and Andrew Simon

WordPress is one of the most convenient free programs available to help you create an attractive, well-organized website. Most people use WordPress for blogging, with great results. In this guide, however, the popular marketing authors guide you step-by-step through some of the best ways to go beyond blogging with WordPress, to build your business and bring in even more revenue.

The authors take you through ten great ways to build your business by adding impressive functionality. Learn how to transform your blog into one or more of the following:

1- Article Directory
2- Auction Site
3- Content Management System
4- E-Commerce Storefront
5- Frequently Asked Questions or Question and Answer Portal
6- Forum/Discussion Board
7- Help Desk
8- Invoicing System
9- Membership Site
10-Project Management Tool

A handy appendix at the back gives you even more ideas on how to transform and monetize your blog, for an even more impressive niche-related website.

A second appendix gives you insider information on how to make the most of WordPress plugins and themes.

If you are eager to grow your new blog and go beyond the basics to create an impressive niche website to rival even those of your top competitors, get started using this guide today to help you achieve your business and financial goals.

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TABLE OF CONTENTS

SYNOPSIS
INTRODUCTION
CHAPTER 1: CREATING AN ARTICLE DIRECTORY
CHAPTER 2: BUILDING AN AUCTION SITE
CHAPTER 3: BUILDING A CONTENT MANAGEMENT SYSTEM (CMS)
CHAPTER 4: BUILDING AN E-COMMERCE SITE
CHAPTER 5: BUILDING A FREQUENTLY ASKED QUESTIONS (FAQ) OR QUESTIONS AND ANSWERS PORTAL
CHAPTER 6: BUILDING A FORUM/DISCUSSION BOARD SITE

CHAPTER 7: BUILDING A HELP DESK
CHAPTER 8: BUILDING AN INVOICING AND BILLING SYSTEM
CHAPTER 9: BUILDING A MEMBERSHIP SITE
CHAPTER 10: PROJECT MANAGEMENT SOFTWARE
CONCLUSION
APPENDIX 1: OTHER WAYS TO USE WORDPRESS TO GROW YOUR BUSINESS
APPENDIX 2: TIPS FOR ADDING FUNCTIONALITY TO YOUR WORDPRESS SITE
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ABOU THE AUTHORS

Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 16 years, with expertise in the health, finance and small business niches. A former educator and the author of over two dozen how-to guides, she excels at providing clear, practical action steps to help readers and her clients grow and transform their lives for the better.

Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android apps for his clients.

Together, Joan and Andrew have launched the Business Matters series of guides in order to help non-technical business owners make the most of the great new money-making opportunities that online marketing offers.

Buy Now: Beyond Blogging: Using WordPress to Build Your Business (Business Matters)

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