Hot Response Email Marketing

Hot Response Email Marketing
How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email

by Annabelle Stevens and Carolyn Stone
Edited by Joan Mullally

Annabelle Stevens is a popular self-help writer whose work can be read regularly at healthful-goddess.com and insidersecretscorp.com. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

Despite the fact that our email Inboxes are more crowded than ever, email marketing is still an extremely powerful marketing tool when used in the correct way. Effective email marketing can’t be all about your own business, however. It has to be focused on your subscribers and be full of useful information they will want to read, keep, and even pass along.

Email marketing can take time to set up properly, and the world of email deliverability, and what works and what doesn’t, is constantly changing. In this guide, the authors outline what you need to know about best email practices if you are just starting an email marketing program, or you have been trying to create one, but are not getting the kind of results you hoped for.

The action steps in this guide can help you set up, or revamp and revitalize your email marketing program, creating a series of messages that will be treated like a hot property that your subscribers are eager to open. Even better, they will also be eager to take action upon them: to forward them to a friend, or buy what you are offering.

Hot response email marketing is all in the eye of the beholder, your registered subscriber. If you are looking to make your emails hot and your traffic and profits even hotter, the action steps in this guide will get you started on successful email marketing, for even more profits.

17,930 Words

TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: STREAMLINE AND ALIGN YOUR EMAIL MARKETING
CHAPTER 2: PLUGGING THE LEAKS IN YOUR EMAIL MARKETING PROGRAM
CHAPTER 3: BOOSTING YOUR RESPONSE RATES
CHAPTER 4: FIVE RESPONSE RATE SECRETS
ACTION PLAN: HOT RESPONSE EMAIL MARKETING
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER IN AWEBER

Buy Now: Hot Response Email Marketing: How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email (Marketing Matters)

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Postcard Marketing Success: How Use Postcard Marketing To Promote Your Business

by Joan Mullally and Evelyn Trimborn

**Looking for a way to make your business stand out from the crowd? Postcard marketing can help!**

Postcard marketing is one of the best ways to market your business offline. It has been an extremely popular tool in the past, but has decreased in popularity because so many marketers rushed online to try to market more cheaply via the Internet.

Their rush leaves space in countless mailboxes all over the country for your postcard to capture the attention of the people in your niche market.

If you are looking for an inexpensive way to promote to your prospective customers, you can use postcards to market your brand for business in a variety of ways.

In this guide, top marketers Joan Mullally and Evelyn Trimborn give you detailed instructions on how to get started in postcard marketing. Learn how to conduct research in your target market, to see if postcard marketing is right for your business. Master to art of creating attractive and compelling postcards that can work well work no to matter what your audience were niche.

Learn about best practices for business direct to consumer marketing, and business to business marketing. Also discover the best ways local businesses can drive customers to their bricks and mortar location using postcard marketing.

Postcard marketing is also not just to be used in the mail. Discover a wide variety of ways to use your powerful postcard promotions to boost your bottom line.

Also learn how to reach mobile device users in your niche market and how to integrate postcard marketing with all of your other marketing efforts.

If you want to:
+generate more leads
+make more sales
+build better relationships with your customers
+inform prospects of your new products and services
+build your brand

then learn how to achieve all five of these goals with postcard marketing to with the help of this step-by-step guide.

Word Count=19,880

TABLE OF CONTENTS

INTRODUCTION
CHAPTER 1: WHAT IS POSTCARD MARKETING?
CHAPTER 2: THE MANY WAYS TO USE POSTCARDS TO MARKET YOUR BUSINESS
CHAPTER 3: POSTCARD MARKETING BASICS
CHAPTER 4: POSTCARD MAILING BASICS
CHAPTER 5: YOUR POSTCARD AND ITS OFFER
CHAPTER 6: HOW TO WRITE WINNING MARKETING MESSAGES
CONCLUSION
FURTHER READING
APPENDIX: POWER WORDS FOR POSTCARDS
ACTION STEPS: YOUR POSTCARD MARKETING CHECKLIST

Authors Joan Mullally and Evelyn Trimborn are two of the co-founders of Accent Marketing Group, Inc. and co-authors of over two dozen guides on successful marketing strategies. You can learn more at http://accentmarketinggroupinc.com and http://insidersecretscorp.com.

Buy Now: POSTCARD MARKETING SUCCESS: How Use Postcard Marketing To Promote Your Business (Marketing Matters)

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Mastering Email List Building: How to Get Subscribers and Entice Them to Opt-In

by Joan Mullally and Evelyn Trimborn

In this detailed guide, two of Accent Marketing Group Inc.’s principal marketers teach you how to build a powerful email marketing machine from scratch.

Then they give you 25 tried and tested methods for building your list. If you’ve ever heard the phrase, “The money is in the list,” this guide will show you how to create that list, for a continuous stream of online revenue.

Best of all, these traffic-building strategies and new revenue streams for your business will be able to run almost on autopilot once you set them up correctly according to the step-by-step how-tos.

If you have been dreaming of running your own business, this guide will be invaluable. If you already have a website but are struggling with traffic and conversions, you certainly need the guidance the authors can offer.

And if you already have a website, but no email marketing list, well, what are you waiting for? Don’t leave another dollar on the table for anyone else to grab when you can get your email marketing machine up and running in a matter of hours.

59 8.5 X 11 pages, 15,850 words

TABLE OF CONTENTS
An Introduction to Email List Building
The Magic of List Building
Who Is Your Customer?
Who Are You, And Who And What Do You Know?
Digging Deeper Into the Mind of Your Customer
Worksheet: My Ideal Subscriber
Worksheet: My Competition
Worksheet: My Opportunities
Other Niche Products to Sell Besides Your Own
Worksheet: My Products
Setting Up Your Website
25 Top Tactics for Getting Registered Opt-Ins
1 – Using the Right Email Marketing Platform
2 – Knowing Your Marketing Niche
3 – Be Persistent
4 – Make Them an Offer They Won’t Want To Refuse
5 – Go Big: Go Viral
6 – Make the Most of Your Rapid Conversion Landing Page
7 – Track and Test Your Result
8 – Use the Right Statistics Tracking Software
9 – Create Compelling Content
10-Keep Your Offer Simple
11-Article Marketing Sites
12-Social Media Sites
13-Other Lists to Build Your List
14-Traffic Swaps
15-Instant Messenger Marketing
16-SEO Tools
17-Subscriber Tools
18-Pay-Per-Click (PPC)
19-Email to A Friend Boxes
20-Using Video to Get Opt-Ins
21-Special Reports
22-Blogging
23-Email Sponsorship Deals
24-Writing Comments, Reviews and Testimonials
25-Making Joint Venture Deals
Plus Two Top-Secret Special Bonus Ideas
Conclusion
Resources

Buy Now: Mastering Email List Building

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Email Marketing Secrets

One of the most important things you can do online is lead generation.

It is heart-breaking to see how many companies are so fixated on traffic, so-called eyeballs, they fail to see that a business based on a nanosecond’s visit to your site is not going to create revenue.

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Eyeballs don’t have wallets. People do.  So even if they do not actually buy something from you, you would like to be able to capture their attention long enough to offer them something for free in exchange for their email address.

Once you have their email address, you will have permission to market to them.

Now, the only problem with that is SPAM. So many marketers get an email address, and then abuse it.  That makes it tough for the rest of us legitimate and well-meaning business people who really do want to provide useful content and information on products and services.

So, make sure you require a double opt-in email system (such as one at Aweber). Make sure you do not overmail to your list, and offer value for money. Be very judicious about your subject headings, and never ever even consider giving your list or sharing it with anyone.

Above all, never buy a list! You will be shut down before you can even blink.

Finally, you might want to consider email deliverability assistance such as Delivery Watch:

Email deliverability optimization
 
After all, you could have the greatest email message in the world, but you will not get any customers if it does get delivered.

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