The Google Hummingbird Update 2013: What You Need To Know

Google Hummingbird CoverGoogleTM is at it again, shaking things up in late September 2013 with a new search algorithm that is designed to make search results even better, according to THEIR definition of better. Online business owners are once again scrambling to make sense of their traffic logs as the winners and losers of this new update wonder:

+What is Hummingbird all about?

+How can I boost more traffic to my site?

Once again, the popular online marketing team from Accent Marketing Group, Inc. bring you the latest information to help make sense of it all, serving as your eye and ears to tell you what you need to know about the Hummingbird algorithm update.

In this guide you will also discover best practices and practical action steps to help you win the Search Engine Optimization (SEO) game, even when Google keeps changing the rules of the game and moving the goalposts.

Get in-depth analysis of Google’s thinking on Hummingbird, the key changes to search engine results pages that Hummingbird represents, and where Google appears to be going in the future. See the new Knowledge Graph in action thanks to fully illustrated examples. Discover all the implications of these changes to your site and how you can take action today to improve your position on the search engine results pages.

You will also get a glossary of key terms, checklists of SEO and PPC essentials, and suggestions for further reading, to help transform your site into a traffic magnet. If you have an online business that needs more traffic, or a local business that needs more visibility, download this guide and start taking action today to play the search engine results game the new Hummingbird way.
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TABLE OF CONTENTS

WHAT’S IN THIS GUIDE

INTRODUCTION

CHAPTER 1: THE HUMMINGBIRD UPDATE

CHAPTER 2: EXPLORING THE GOOGLE KNOWLEDGE GRAPH

CHAPTER 3: THE IMPLICATIONS OF HUMMINGBIRD, AND BEST SEO PRACTICES

CONCLUSION

GLOSSARY

FURTHER READING

APPENDIX 1: CHECKLIST OF SEO SITE ESSENTIALS

APPENDIX 1: CHECKLIST OF PPC ESSENTIALS

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ABOUT THE AUTHORS

The authors have written over 50 marketing guides on SEO, social media, email marketing, and other hot topics in the world of online marketing.

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How to Install Google Global 2

How to use  Google Global.

Search for your keywords as you typically would.

Once you receive your results, right click on the page.

A menu will pop up.

Select “Search Google Global”, and choose which geographic location you would like to see the results for.

The new results will pop up in a different tab, so you can compare results from different areas or countries side by side.

Google Global also allows you to customize your toolbar with an additional button.  To add the button, simply right click an empty area on your Firefox menu bar.

You’ll see a menu of icons to choose from.  Find the Google Global Sphere, and click and drag the icon to your desired location.

Google Global is a great tool for internet marketers to help them with research, and to show them where their site stands on search results both regionally, which is great for local business, and where they stand on search engine results pages (SERPS) all over the world.

It offers tremendous information to help create global marketing strategies, to help you find the information you need. And quite honestly, it is just plain fun and fascinating to use.

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How to Install Google Global 1

How to Install Google Global 1

If you use Mozilla Firefox as your primary browser, and have the need or desire to see Google search from different geographical locations,  Google Global allows you to view organic and paid Google search results as they appear in different countries, cities, regions, ZIP codes and IP addresses.

Google Global is a great tool for internet marketers to help them with research, and to show them where their site stands on search results both regionally, which is great for local business, and where they stand on search engine results pages (SERPS) all over the world.

This is a particularly useful feature if you are an internet marketer wanting to run regional campaigns, for example, being an affiliate for a dating service.

Or, as a consultant wanting to set up a virtual mall of local businesses, and needing to scope out the competition and what kind of traffic the businesses can hope for.

Presently there are two versions of Google Global, Version 1 and Version 2.

Version 2 is compatible with Firefox 3, and is a completely rewritten version, so it is not compatible with Version 1.

If you’ve already installed Version 1, but would like the 20 added features and benefits Version 2 offers, then you’ll need to uninstall Version 1 and Install Version 2.

Unlike most Firefox add ons, this one isn’t available from the Mozilla Firefox website.

To install you’ll need to visit the developer’s website at http://www.redflymarketing.com/blog/google-global-view-results-different-locations/

Click on the Install Now button, and follow the installation directions.  You’ll need to restart Firefox to begin using it.

Once your browser has restarted, you’ll see a menu listing all your present Firefox add ons.

Highlight Google Global and choose “options”.  There you can choose to de-personalize your search results and to open Google Global Results in a different tab.

You can now use Google Global from your search results or from your toolbar.

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What is Adwords Editor?


What is Adwords Editor? Adwords Editor is a Google software program which helps you manage your Adwords campaigns, including keywords, ads and bids, right from your own computer, with a link to upload all your changes to your Google Adwords account.

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