How to Conduct Keyword Research for Online Profits

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
DEMYSTIFYING NICHE RESEARCH
WHICH COMES FIRST, THE KEYWORD OR THE NICHE?
KEYWORD RESEARCH METHODOLOGY
HOW KEYWORDS CAN TELL YOU IF NICHE MEMBERS ARE GOING TO SPEND MONEY
KEYWORD RESEARCH TOOLS
YOUR THREE-STEP KEYWORD RESEARCH SYSTEM
OTHER PLACES TO GET YOUR KEYWORDS
ONLINE PROFITS: RUNNING THE NUMBERS
PAID KEYWORD RESEARCH SOFTWARE
THE NEW KEYWORD RESEARCH
HOW TO USE YOUR KEYWORDS
CONCLUSION
ACTION PLAN
CHECKLIST

Buy Now: How to Conduct Keyword Research for Online Profits (Marketing Matters)

About the Authors

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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How to Brand Your Online Business

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
HOW BRANDING BENEFITS YOUR BUSINESS
IS BRANDING ALWAYS NECESSARY?
THE DIFFERENCE WITH BRANDING YOUR BUSINESS
5 QUESTIONS TO ANSWER WHEN BUILDING YOUR BRAND
WHAT BRANDING IS REALLY ALL ABOUT
EFFECTIVE BRANDING TACTICS
BRANDING MISTAKES AND PITFALLS TO AVOID
MORE DESIGN DANGERS TO AVOID
EFFECTIVE BRANDING STRATEGIES
YOUR THREE KEY BRANDING ELEMENTS
CONCLUSION
ACTION PLAN: BRANDING YOUR BUSINESS WORKSHEETS
APPENDIX – LAUNCHING A NEW BUSINESS SUCCESSFULLY

Buy Now: How to Brand Your Online Business (Marketing Matters)

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About the Authors

 

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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AdSense for Beginners

Adsense for Beginners
How to Get Started Using AdSense for Additional Streams of Income to Your Website

by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

The Google AdSense program works by placing highly targeted ads on a network of member websites. When you become a member of the AdSense network, whenever someone visits your website and clicks on one of the advertisements related to your topic, you earn a share of the advertising revenue.

AdSense is now a multibillion dollar industry, with a great earnings potential for any website owner who knows how to get started using AdSense, creating ad units, and above all, customizing their settings for maximum clicks.

In this hands-on guide, the authors take you through the principles of online advertising and how AdSense is a unique opportunity that even beginners can start earning money from immediately provided that they set up their ads correctly in both the Google AdSense interface and on their own website.

Once your ads are set up correctly, they can supply a continuous stream of steady income around the clock, even when you are asleep. If you are looking for new ways to earn money online and already have a website, AdSense could be the additional income you are looking for. If you are a pure beginner just starting out with your website, AdSense income can help your website pay its way while you set up other income opportunities, such as affiliate programs or your even your own products to sell online.

Once you set up your AdSense ad units correctly, this step-by-step guide will show you how to track and test the performance of your ads for even better click -through rates and more profits. The best part about AdSense is that once you have set up your website with all of your AdSense units, all you will have to worry about is driving traffic to your website. The Google AdSense network will do the rest, providing new streams of income on your website and even in your RSS feeds.

Best of all, anyone can set up a successful AdSense advertising network for their website provided they can copy and paste, and are willing to put in some time and effort to learn the top strategies for AdSense success.

18,440 Words

TABLE OF CONTENTS
INTRODUCTION:
WHAT IS GOOGLE ADSENSE AND GOOGLE ADWORDS?
CHAPTER 1: WHY PARTICIPATE IN GOOGLE ADWORDS?
CHAPTER 2: THE WORLD OF ONLINE ADVERTISING
CHAPTER 3: HOW DO PEOPLE MAKE MONEY FROM ADSENSE?
CHAPTER 4: AN ADSENSE GLOSSARY
CHAPTER 5: WHO CAN BENEFIT FROM ADSENSE?
CHAPTER 6: WHY ADSENSE IS UNIQUE
CHAPTER 7: STEP-BY-STEP GUIDE TO GETTING STARTED WITH ADSENSE ENROLLMENT
BASIC CUSTOMIZATION
ADVANCED CUSTOMIZATION
ADSENSE CODE PLACEMENT
CHAPTER 8: TROUBLESHOOTING THE ADSENSE CODE
CHAPTER 9: ADSENSE FOR SEARCH HINTS AND TIPS
CHAPTER 10: ADSENSE FOR FEEDS HINTS AND TIPS
CHAPTER 11: TOP ADSENSE STRATEGIES
CHAPTER 12: ADVANCED ADSENSE OPTIONS FOR YOUR WEBSITE
SIZE
SHAPE
COLOR
POSITION
RELEVANCE
ALTERNATE ADS
LINK UNITS AND THEMED UNITS
CHAPTER 13: TOP TIPS FOR GETTING GREAT RESULTS WITH ADSENSE
CHAPTER 14: AVOIDING BREAKING THE ADSENSE RULES
CHAPTER 15: STRATEGIES FOR GETTING GREAT RESULTS WITH ADSENSE
CHAPTER 16: TRACKING YOUR ADSENSE PAYMENTS
CHAPTER 17: BOOSTING YOUR ADSENSE PERFORMANCE
CONCLUSION
ACTION STEPS CHECKLIST

Buy Now: ADSENSE FOR BEGINNERS: How to Get Started Using Google AdSense for Additional Streams of Income to Your Website (Marketing Matters)

 

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Hot Response Email Marketing

Hot Response Email Marketing
How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email

by Annabelle Stevens and Carolyn Stone
Edited by Joan Mullally

Annabelle Stevens is a popular self-help writer whose work can be read regularly at healthful-goddess.com and insidersecretscorp.com. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

Despite the fact that our email Inboxes are more crowded than ever, email marketing is still an extremely powerful marketing tool when used in the correct way. Effective email marketing can’t be all about your own business, however. It has to be focused on your subscribers and be full of useful information they will want to read, keep, and even pass along.

Email marketing can take time to set up properly, and the world of email deliverability, and what works and what doesn’t, is constantly changing. In this guide, the authors outline what you need to know about best email practices if you are just starting an email marketing program, or you have been trying to create one, but are not getting the kind of results you hoped for.

The action steps in this guide can help you set up, or revamp and revitalize your email marketing program, creating a series of messages that will be treated like a hot property that your subscribers are eager to open. Even better, they will also be eager to take action upon them: to forward them to a friend, or buy what you are offering.

Hot response email marketing is all in the eye of the beholder, your registered subscriber. If you are looking to make your emails hot and your traffic and profits even hotter, the action steps in this guide will get you started on successful email marketing, for even more profits.

17,930 Words

TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: STREAMLINE AND ALIGN YOUR EMAIL MARKETING
CHAPTER 2: PLUGGING THE LEAKS IN YOUR EMAIL MARKETING PROGRAM
CHAPTER 3: BOOSTING YOUR RESPONSE RATES
CHAPTER 4: FIVE RESPONSE RATE SECRETS
ACTION PLAN: HOT RESPONSE EMAIL MARKETING
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER IN AWEBER

Buy Now: Hot Response Email Marketing: How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email (Marketing Matters)

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How to Create an Online eCourse in One Day

by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

An ecourse is a great way to promote your website and the products you have to offer. Even if you have never produced an ecourse before, the clear instructions in this step-by-step guide can help you get started creating your own ecourse in as little as one day.

The authors cover everything you need to know to get started, from what an ecourse is, to the best methods for delivery. They discuss how to choose and set up an autoresponder, how to use your new ecourse in a blog, and even how to market your ecourse.

They also give you a number of ways to use your ecourse not only as a free product to build an email marketing list, but as the foundation for ebooks, ecourses, and even coaching and consultancy services.

If you are looking to start your own business online, or seeking additional streams of income from your existing website, creating an online ecourse can be one of the best ways to gain loyal subscribers and generate income, once you follow the action steps in this guide.

12,140 Words

TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: GETTING STARTED
CHAPTER 2: CREATING YOUR ECOURSE
STEP #1: DECIDE UPON THE “THEME” OF YOUR ECOURSE
STEP #2: DECIDE HOW LONG YOUR ECOURSE WILL BE AND THE BEST WAY(S) IT WILL BE DELIVERED.
STEP #3: LOCATE CONTENT FOR YOUR ECOURSE ON YOUR NICHE TOPIC
STEP #4: CRAFT YOUR OWN CONTENT
STEP #5: GIVE YOUR ECOURSE AN ATTENTION-GRABBING NAME AND CREATE INTERESTING, CONSISTENT SUBJECT LINES
STEP #6: UPLOAD YOUR LESSONS INTO AN AUTORESPONDER AND FORMAT THEM CONSISTENTLY
STEP #7: SET UP AN OPT-IN EMAIL ADDRESS CAPTURE FORM OR “SQUEEZE PAGE”
BONUS STEP #1: POST THE LESSONS ON YOUR WEBSITE OR BLOG
BONUS STEP #2: BEGIN TO MARKET YOUR NEW ECOURSE
CONCLUSION
YOUR CHECKLIST OF ACTION STEPS
HOW TO CREATE AN ECOURSE IN ONE DAY
BONUS STEP #3: CREATE A SECOND ECOURSE
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER SERIES IN AWEBER
APPENDIX 2: HOW TO CREATE AN EFFECTIVE SQUEEZE PAGE
FURTHER RESOURCES

Buy Now: How to Create An Online Ecourse In One Day (Marketing Matters)

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