How to Profit from Your Mobile Website

by Joan Mullally and Andrew Simon

Mobile-friendly websites can be a unique money-making opportunity if you use them in your business to create all-new streams of revenue by taking advantage of what makes mobile devices unique.

In this guide, top mobile marketing authors Joan Mullally and Andrew Simon examine the wide variety of ways in which you can use the mobile version of your website to earn extra income.

The goal of any mobile-friendly website will be to allow your visitors, who are your potential customers, to accomplish as many tasks as they can at your site without the smaller screen or functionality acting as a barrier in any way.

Learn how to use your mobile-optimized website to market more effectively than ever before, both online and offline.

Whether you are a web-only or a bricks and mortar business, learn how to leverage your mobile-friendly website to take advantage of all the opportunities available thanks to the mobile revolution.

Word Count = 20,050
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: WHAT MAKES MOBILE TECHNOLOGY SO UNIQUE FROM A BUSINESS STANDPOINT?
CHAPTER 2: WHAT PEOPLE USE THEIR MOBILE DEVICES FOR
CHAPTER 3: MAKING MONEY FROM MOBILE
CHAPTER 4: HOW TO DRIVE TRAFFIC TO YOUR NEW MOBILE SITE
CHAPTER 5: MAKING MONEY WITH MOBILE-EXCLUSIVE PRODUCTS AND SERVICES
CHAPTER 6: TIPS FOR MAKING THE MOST OF YOUR MOBILE MARKETING SITE
CONCLUSION
FURTHER READING
APPENDIX 1: GETTING YOUR WEBSITE MOBILE READY
APPENDIX 2: DEVELOPING AN APP FOR YOUR BUSINESS
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ABOUT THE AUTHORS

Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 15 years, with expertise in the health, finance and small business niches. She has launched the Mobile Matters series of guides in order to help non-technical business owners make the most of the great new opportunities that mobile marketing offers.

Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android applications for his clients.

Buy Now: How to Profit from Your Mobile Website (Mobile Matters)

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How to Make Money with IPhone Apps: A Step-by-Step Guide

by and Jeff Hamilton and Andrew Simon

Applications, or apps, are one of the hottest mobile phone device accessories around today. Ever since a launch of the iPhone 2007, apps have added a whole new level of user experience to the mobile phone, making it the equivalent of a small computer users can take anywhere and perform multiple functions with.

Some apps are incredibly handy such as calculators, calorie counters, and foreign exchange commission and converters. Others are just plain fun. There are game and utility apps in many categories, and more apps are being invented all the time.

With the increasing popularity of the iPad, which also uses apps, the market is right for apps for both devices that will meet the needs of a wide variety of users, particular those who are interested in special niches.

If you have been looking for a way to tap into this growing, lucrative market, now is the time to start thinking about designing an app of your own. It can help build your brand, raise your profile as an expert, and bring in a whole new stream of revenue. It can add to your existing products and services, and give you an edge over your competition.

What could be better than to stay in the minds of your customers then a handy little app that they use on their iPhone every day?

Top technologists Jeff Hamilton and Andrew Simon show you how to brainstorm, create and market your iPhone app so you can take advantage of the opportunities presented by this multibillion dollar industry. With over 5.2 billion mobile phones currently in use, a growing of number of them Smartphones, the demand for apps is never been greater.

Even if you have never owned your own business, becoming an app developer can be one of the best ways to start bringing in a continuous stream of income automatically for partnering with top stores like apples by store and Amazon to sell your product and start building a name for brand.

With the new iPad 2 on the market and the eagerly anticipated iPhone 5 soon to be released, now is the time to start positioning yourself to take advantage of the mobile revolution and booming market to the mobile apps with the help of this step-by-step guide.

WORD COUNT=9,060 WORDS

ABOUT THE AUTHORS

Jeff Hamilton and Andrew Simon are the authors of over a dozen popular non-fiction titles on finance, technology, online marketing and the mobile revolution. You can read more of their pearls of wisdom at their website http://technology-leadership.com.

Buy Now: HOW TO MAKE MONEY WITH IPHONE APPS: A STEP-BY-STEP GUIDE (Mobile Matters)

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Mobile Marketing Minefields: 10 Main Mobile Marketing Mistakes and How to Avoid Them

by Andrew Simon and Joan Mullally

***Is YOUR website mobile ready?***

While over 70% of mobile phone users are now looking up information their handy little devices, recent studies show that less than 25% of Internet companies are ready for mobile.

Don’t be one of the 75% of businesses missing out!

In “MOBILE MARKETING MINEFIELDS: 10 Main Mobile Marketing Mistakes and How to Avoid Them,” you will learn 10 of the main mobile mistakes marketers are making online in their desperate attempts to try to catch up with their competition and ride the wave of mobile success.

If you’re eager to get started catering to your mobile customers, learn the best ways to make your content mobile-friendly starting TODAY, and reap the rewards. Use this step-by-step action plan to help take your business to the next level.

WORD COUNT=15,850

Also by the Authors:
How to Research A Niche for Online Profits
How to Conduct Keyword Research for Online Profits
Getting Your Business Ready for the Mobile Revolution
3 Mobile Myths, 3 Mobile Musts

ABOUT THE AUTHORS

Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 15 years, with expertise in the health, finance and small business niches. She has launched the Mobile Matters series of guides in order to help non-technical business owners make the most of the great new opportunities that mobile marketing offers.

Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android apps for his clients.

Buy Now: MOBILE MARKETING MINEFIELDS: 10 Main Mobile Marketing Mistakes and How to Avoid Them (Mobile Matters)

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4 Top iPhone and iPad Apps For Your New Business

by Jeff Hamilton and Andrew Simon

+++ Learn to run your business leanly, meanly and efficiently with this fully illustrated guide to four hot apps you can use to grow your business right from your mobile devices! +++

It has never been easier to start your own business thanks to the power of the Internet. But with the opportunity also comes responsibility. In order to stay on top of your blog and website, or those of your clients, you will want to get into good habits that can help you work smarter, not harder.

One of these habits will be to train yourself to work from almost anywhere in the world on your mobile device. If you have an iPhone or iPad, there are thousands of apps you can download and use, but how do you know which ones will be the most beneficial for your business?

In this handy guide, top technologists Jeff Hamilton and Andrew Simon get you started with four of the best free apps that can help you run your business or work as a freelancer from your mobile device. This step-by-step illustrated guide will show you how to get started using these four great apps:

+ WordPress
+ FTP on the Go
+ Splashtop
+ PayPal

Whether you are a road warrior constantly traveling for business, or trying to juggle a day job with your own business or consultancy work, these apps will help you be more productive and earn more profits.

From editing and maintaining your busy blog or website, to working at your desktop computer from anywhere, to processing payments and paying your bills, using these four apps can help you run your business at peak efficiency right from the palm of your hand.

This guide will give you step-by-step, illustrated instructions on how to start using four of the hottest apps that can give you a competitive edge by being able to build your business any time you have a spare minute. Work while you are commuting on the bus or train, or from a glorious sandy beach. Use the guide today to get started running your own business successfully using these top apps.

WORD COUNT=5,000 words, 53 8.5 x 11″ pages, fully illustrated throughout.

INTENDED AUDIENCE

= New online business owners
= New bloggers
= Anyone who needs an illustrated guide on how to get started using these apps.

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TABLE OF CONTENTS
WHAT’S IN THIS GUIDE
INTRODUCTION
CHAPTER 1: USING THE WORDPRESS APP
CHAPTER 2: SETTING UP FTP ON THE GO
CHAPTER 3: GETTING STARTED WITH SPLASHTOP
CHAPTER 4: USING THE PAYPAL APP
CONCLUSION
RESOURCES
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ABOUT THE AUTHORS

Jeff Hamilton and Andrew Simon love all things to do with technology and business. They are the co-founders of Technology Leadership, LLC and serve as independent consultants for a variety of Internet businesses. They are the authors of more than a dozen guides on finance, mobile matters, handy apps for beginners, technology for non-geeks, and other essential self-help topics.

Buy Now: 4 Top iPhone and iPad Apps for Your Online Business (Mobile Matters)

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Getting Your Business Ready for the Mobile Revolution: Why You Need to Make Your Content Mobile-Friendly NOW

by Joan Mullally and Andrew Simon

The mobile revolution is already here, and gaining momentum. Mobile phones, Smartphones, tablet computers, note books, netbooks, mobile devices are all around us, and mobile device users are always on the go. They want to live their lives on their terms, and do it NOW.

From emailing to social networking, shopping to streaming videos, as mobile devices improve in terms of functionality and mobile carriers in terms of connectivity, people want to do more than ever on their convenient and portable mobile device.

So how mobile-friendly is YOUR business? From online Internet companies to bricks and mortar businesses, if you are not mobile-friendly, chances are you are missing out on the great opportunities that an eager and motivated mobile device user in your niche can bring your way.

In this special report, top marketing consultant Joan Mullally and mobile technologist Andrew Simon give you the facts you need to know about mobile so you can make an informed decision about whether or not to commit the time and effort to make your business more mobile-friendly.

You’ll get fascinating facts and startling statistics, plus an integrated plan for making mobile an new and integral part of your marketing plan.

Now that mobile phones, and Smartphones in particular, have gone from fun toy for a few gadget lovers to an essential tool for anyone who wants to stay connected throughout their busy day, you can’t afford to risk getting left behind in the mobile revolution.

Learn how to offer mobile users in your niche the kind of more mobile-friendly content they want and need, so that you can position your brand in front of the more than 5 billion people all over the world who use mobile devices.

Word count: 8,500 words

ABOUT THE AUTHORS

Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 15 years, with expertise in the health, finance and small business niches. She has launched the Mobile Matters series of guides in order to help non-technical business owners make the most of the great new opportunities that mobile marketing offers.

Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android apps for his clients.

The Mobile Matters Series

Mobile Matters guides are designed to help you successfully navigate the world of mobile devices. Each guide is intended to distill what our expert team has been learning about mobile devices to help you learn more about the technology and what it means for your business in terms of marketing and revenue generation. The series will help you stay on the cutting edge no matter what your business niche.

They are ideal for newcomers to the world of mobile marketing, people just starting up their own businesses, and seasoned marketing professionals who need to get a better grasp of the possibilities of mobile-friendly business practices.

Buy Now: GETTING YOUR BUSINESS READY FOR THE MOBILE REVOLUTION: Why You Need to Make Your Content Mobile-Friendly NOW (Mobile Matters)

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