by Joan Mullally and Andrew Simon
Mobile-friendly websites can be a unique money-making opportunity if you use them in your business to create all-new streams of revenue by taking advantage of what makes mobile devices unique.
In this guide, top mobile marketing authors Joan Mullally and Andrew Simon examine the wide variety of ways in which you can use the mobile version of your website to earn extra income.
The goal of any mobile-friendly website will be to allow your visitors, who are your potential customers, to accomplish as many tasks as they can at your site without the smaller screen or functionality acting as a barrier in any way.
Learn how to use your mobile-optimized website to market more effectively than ever before, both online and offline.
Whether you are a web-only or a bricks and mortar business, learn how to leverage your mobile-friendly website to take advantage of all the opportunities available thanks to the mobile revolution.
Word Count = 20,050
TABLE OF CONTENTS
CHAPTER 1: WHAT MAKES MOBILE TECHNOLOGY SO UNIQUE FROM A BUSINESS STANDPOINT?
CHAPTER 2: WHAT PEOPLE USE THEIR MOBILE DEVICES FOR
CHAPTER 3: MAKING MONEY FROM MOBILE
CHAPTER 4: HOW TO DRIVE TRAFFIC TO YOUR NEW MOBILE SITE
CHAPTER 5: MAKING MONEY WITH MOBILE-EXCLUSIVE PRODUCTS AND SERVICES
CHAPTER 6: TIPS FOR MAKING THE MOST OF YOUR MOBILE MARKETING SITE
APPENDIX 1: GETTING YOUR WEBSITE MOBILE READY
APPENDIX 2: DEVELOPING AN APP FOR YOUR BUSINESS
ABOUT THE AUTHORS
Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 15 years, with expertise in the health, finance and small business niches. She has launched the Mobile Matters series of guides in order to help non-technical business owners make the most of the great new opportunities that mobile marketing offers.
Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android applications for his clients.