The Google Hummingbird Update 2013: What You Need To Know

Google Hummingbird CoverGoogleTM is at it again, shaking things up in late September 2013 with a new search algorithm that is designed to make search results even better, according to THEIR definition of better. Online business owners are once again scrambling to make sense of their traffic logs as the winners and losers of this new update wonder:

+What is Hummingbird all about?

+How can I boost more traffic to my site?

Once again, the popular online marketing team from Accent Marketing Group, Inc. bring you the latest information to help make sense of it all, serving as your eye and ears to tell you what you need to know about the Hummingbird algorithm update.

In this guide you will also discover best practices and practical action steps to help you win the Search Engine Optimization (SEO) game, even when Google keeps changing the rules of the game and moving the goalposts.

Get in-depth analysis of Google’s thinking on Hummingbird, the key changes to search engine results pages that Hummingbird represents, and where Google appears to be going in the future. See the new Knowledge Graph in action thanks to fully illustrated examples. Discover all the implications of these changes to your site and how you can take action today to improve your position on the search engine results pages.

You will also get a glossary of key terms, checklists of SEO and PPC essentials, and suggestions for further reading, to help transform your site into a traffic magnet. If you have an online business that needs more traffic, or a local business that needs more visibility, download this guide and start taking action today to play the search engine results game the new Hummingbird way.
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TABLE OF CONTENTS

WHAT’S IN THIS GUIDE

INTRODUCTION

CHAPTER 1: THE HUMMINGBIRD UPDATE

CHAPTER 2: EXPLORING THE GOOGLE KNOWLEDGE GRAPH

CHAPTER 3: THE IMPLICATIONS OF HUMMINGBIRD, AND BEST SEO PRACTICES

CONCLUSION

GLOSSARY

FURTHER READING

APPENDIX 1: CHECKLIST OF SEO SITE ESSENTIALS

APPENDIX 1: CHECKLIST OF PPC ESSENTIALS

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ABOUT THE AUTHORS

The authors have written over 50 marketing guides on SEO, social media, email marketing, and other hot topics in the world of online marketing.

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Majestic SEO

Majestic SEO

What is Majestic-SEO?

Majestic-SEO is worlds biggest backlinks and anchor text database. You can get detailed reports about your competitors’ backlinks and anchor text.

Their robots have crawled nearly 65 billion webpages and analyzed almost 417 billion unique links and their anchor text to calculate who links to who, and with what anchor text.

This information is available in detailed reports, in which links and anchor text are shown in order importance based on their own backlinks.

Even if websites have 100k or one million or more backlinks, they can all be downloaded as .CSV file.

It is a robust toll you can start using right now to analyze your own site, and gain an edge on others. It will eventually become a paid service, we are sure, but for the moment, enjoy!

http://www.majesticseo.com/

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SEO Tool for Firefox Update

SEO Tool for Firefox Update

Just to let you know that Aaron Wall has updated his super SEO for Firefox tool, and it will now show these categories also:

#1 | PR: ? | Google Cache Date: ? | Traffic Value: ? | Age: ? | del.icio.us: ? | del.icio.us Page Bookmarks: ? | Diggs: ? | Digg’s Popular Stories: ? | Stumbleupon: ? | Twitter: ? | Y! Links: ? | Y! .edu Links: ? | Y! .gov Links: ? | Y! Page Links: ? | Y! .edu Page Links: ? | Technorati: ? | Alexa: ? | Compete.com Rank: ? | Compete.com Uniques: ? | Trends | Cached: ? | dmoz: ? | Bloglines: ? | Page blog links: ? | dir.yahoo.com: ? | Botw: ? | Whois | Sktool | Yahoo position: ? | Majestic SEO linkdomain: ?

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SEO Guide Part 10 – What is SEO?

The Biggest Bang For Your Buck

Search engines provide you an effective vehicle for promotion of your website, and are perhaps the fastest method for your website to get spotted without spending too much.

There are other methods, however, that can help your visibility and

Directories, advertisements through banner displays at popular sites and “portals”, reciprocal links, affiliate links, and programs that direct visitors from one site to a targeted site (with a payment associated with such arrangements) and publicity through other media are other well known avenues of promotion.

Mass email campaigns, publishing and distributing internet newsletters, ‘permission marketing,’ using list servers and internet based marketing promotions including coupons and sweepstakes, are other forms of online advertising which you can learn more about at this site and at the great marketing site Insider Secrets Corp. http://insidersecretscorp.com

The key determinant is what the cost will be, and what value the initiative offers you in return for the investment.

Metrics are somewhat more difficult to establish for search engine optimization compared to other direct forms of advertisement.

Some suggested measures for determining ROI will be discussed in a later section. For now it is important to note that all of these elements might make up part of your time and money budget.

Choose the tactics that are right for you depending on your overall strategy, but again, keep SEO in mind when constructing any web page.

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SEO Guide Part 9 – What is SEO?

Why is SEO so important?

Valuing a website in terms of what advertising it can attract and sustain is no longer the benchmark or performance indicator; what is certainly more important is what the site does to acquire and retain new customers and retain existing customers.

As search engines have several billion pages that are available on the world-wide web, it is necessary to use specialized techniques to match your web page with the algorithms and ranking criteria that such engines use, thereby improving the chance of catching the limited attention span of the visitor.

Then you have about 2 seconds to help them decide to stay or go. Not much time! Which is why every word on the page, every picture, needs to count.
What Is Your SEO Plan?
The first step that advertisers and marketing professionals need to take in order to apply optimization techniques to a website  that will achieve their goals is to articulate the objective and characterize the visitor, the desired visitor experience, and the proposed outcomes.

Your SEO optimization strategy will evolve as a result of this plan, since it will determine which tactics will be of most use in achieving the plan.

Then you have to decide what your marketing budget is, both in terms of time allocated, and dollars available.  Then there is time frame. If you are trying to get your business off the ground quickly, in order to generate leads, with  a view to later sales, SEO will not be as crucial as PPC and email lead generation and lead management and marketing.

However, it is something you need to keep in mind and integrate as much as possible into any content which you put up on your site.

Then there are linking programs and directory listings. Again, these will only cost money if you outsource them. However, these activities, like SEO, can eat up a lot of time if you don’t focus on what you would like your end result to be.

The key metrics to your SEO program will be to assess the ROI it delivers: marketing dollars, vis-à-vis measurable benefits to the organization in terms of traffic, leads and sales.

With PPC, it is easy to track these. While there is some software that can help with this for SEO, you will need to be prepared to be patient to start seeing results.

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