Once the tool is installed, search Rock climbing, for example.

If SEO for Firefox is working, you’ll see a menu of information under each search result.  The information will contain:

- Page Rank

- Google Cache Date

- Age

- del.icio.us

- Links

- .edu Links

- .gov Links

- Page Links

- .edu Page Links

- Technorati

- Alexa

- Compete.com Rank

- Compete.com Uniques

- Trends

- Cached

- Dmoz

- Bloglines

- dir.yahoo.com

- Botw

- Whois

Now what if you’re not doing competitive research?  What if you’re just browsing online?  You can turn off SEO Firefox and that very long list of data points is gone.

How can you turn it off?  At the bottom of your browser page, in the far right hand corner you’ll see the SEO Firefox button.  To turn it on click it and it’ll show up in full color.  To turn it off, click it and it’ll turn black and white.

Install SEO Tool for Firefox 1

SEO for Firefox is a Firefox extension developed and provided by SEOBook.com.  It provides useful marketing data which makes it easy to see what your competition is up to.

This of course is a great tool for developing SEO strategy and tactics to improve your page ranking with both Google and Yahoo search engines.

First things first, if you’re not using Firefox as your browser, download it and install.  Once you’ve accomplished that the next step is to visit http://tools.seobook.com/firefox/seo-for-firefox.html and follow the directions to install.  You’ll have to be using Firefox to install SEO for Firefox correctly.

Most likely Firefox will ask you if you want to allow the installation by dropping down a little bar at the top of the page.

Click Allow and continue.

A menu will pop up in the middle of the page. Click Install Now.

Next, it will ask you to restart Firefox, or in some cases, to restart your machine.  Go ahead and do that.

Once Firefox restarts, go ahead and conduct a Google or Yahoo search on anything that pops into your mind.

The primary way to win the SEO game is to write and present unique content through an optimized page with the keywords frequently repeated, in clear, easy to read language.

SEO expects advise editors on content to make sure that it can be easily indexed by search engine robots, while also making sure the the site is appealing to users through effectively written webcopy.

However, in recent years, some site owners were playing the SEO game in a rather underhanded manner with what are commonly referrer to as Black Hat SEO tactics, for example stuffing a page with keywords either visibly on the page, or in white text on a white background, or in the metatags, the hidden parts of the page that search engine spiders tend to look at, which well organized sites should pay special attention to (if you look at Yahoo, for example, the little mini site descriptions which appear on your search results page often come from the metatags written by the owner of the site.

Each of the major search engines use various algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META tag, others whether the search term appears in the body text or the actual URL of a web page (using dashes versus _ between words is a much debated topic).

Many search engines check for instances of black hat SEO tactics, and will remove suspect pages from their indexes.

Search is big business due to the amount of ad revenue generated each year. Each search engine wants to deliver the best results possible to provide a fast, superior experience for their users.

So our advice is to stay strictly white hat when it comes to SEO. You might get some fast results playing fast and lose with black hat tactics, but you might also cause yourself more harm in the long run.

Build your business based on legitimate SEO tactics, and you will not see your results plummet like a stone, and you will also not have to panic if you hear that one of the search engines is changing their algorithms.

As a marketing strategy for increasing a site’s relevance, SEO considers how the search algorithms work with the different search engines, and also tries to discover what people search for, and how.

For example, they many not just search for one single word, but two or more words, also known as the ‘long tail’. (NB: Long tail can also refer to the length of a campaign on the internet, how it keeps on going even when it is no longer being actively promoted.)

SEO also takes into account common misspellings or typos; a smart SEOSEM/PPC manager will capitalize on this relatively easy and cheap traffic.

SEO efforts may involve a site’s coding, presentation, and structure, enticing the search engines little robots, which search each website in order to give their readers the best search results.

SEO can also involve tweaking problems that could prevent search engine indexing programs from fully spidering a site. Or to avoid duplicate content from one site to the next, which the search engines will penalize you for.

Well, the summer has flown by, and with it, the conviction that SEO certainly pays off as a long-term traffic and audience development strategy.

At my day job, the site is booming, thanks to appropriate keyword research.

And because it is appropriate, and matches the searchers expectations as to what they wish to read, it also makes them much more willing to buy from us.

In addition, as our SEO has started to succeed, we appear to be paying less for PPC. The goal with PPC is eventually to be able to turn it off, because you will have so many people coming from organic search that you will use PPC to buy traffic for other keywords, and again, eventually win the SEO game and be able to turn off those keywords, and seek still more niches.

Patience and persistence really does pay off!