How To Transform Your Hobby Into A Home-Based Small Business

Hobby to Small Business Cover

Are you looking for something more out of life? Maybe you have worked for someone else for twenty years and are longing to go into business for yourself.

You are not the only one. In 2009, there were approximately 28 million businesses in the United States, according to Office of Advocacy estimates. That number has increased greatly in the past few years, and been rapidly growing in the last 18 months, not least because of the current economic situation. As people get laid off, and are unable to find new jobs, they are creating their own businesses to help make ends meet.

In today’s society, it is more affordable and possible to start a business of your own than ever before. In fact, with so many people having lost their jobs recently, the lure of small business ownership is greater than ever, and increasing every day.

This ebook gives you invaluable advice if you are thinking of trying to transform a hobby you enjoy into a successful home-based small business.

49 8.5 X 11 pages, 9,500 words

How To Transform Your Hobby Into A Home-Based Small Business

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As of September 2012, according to the SBA small firms have accounted for 67% of net new jobs from 2009 to 2011. At the same time, however, the recession has closed down up to 200,000 small businesses. Don’t be one of those sad statistics. Set up your business the right way, for the long term, and see how much you and the economy can benefit from you running your own small business.

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How to Create an Integrated Marketing Plan for Your Small Business

by Joan Mullally and Evelyn Trimborn

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

Marketing has never been easy, but an integrated marketing plan for your business becomes more difficult almost every day thanks to new websites and technologies being launched so frequently which seem to offer exactly what most businesses are seeking: a steady stream of eager customers.

In this guide, the authors outline the main online and offline marketing strategies being used successfully, with suggestions as to how you can use them as part of your own integrated marketing plan.

From email marketing to social media, and the best ways to leverage your marketing content for maximum return on investment, newcomers and experienced marketers alike will be able to develop a new integrated marketing plan focusing on targeting qualified customers, for more leads, sales and, ultimately, your goal to increase your profits.

The authors also discuss the criteria by which you should decide whether or not to start using any new marketing method in order to help you save time, money and effort. They also give you insider information on the dos and don’ts of each type of marketing that you can include in your integrated marketing plan.

The guide also includes a handy appendix on twelve terrible marketing mistakes, and how to avoid them, a list of essentials if you want to start an affiliate marketing program for your business, and how to create winning landing pages at your website in order to generate more leads and increase your sales and profits. You will also discover the best ways to set up Google Analytics in order to be able to track the success of all of the different marketing channels in your new integrated marketing plan.

Packed full of real-world examples, this guide is designed to help you make the most of your marketing plan through an integrated approach that leverages your time, effort and budget for maximum effectiveness. No matter what size your business, if you are not using most if not all of these online and offline marketing strategies, you could be leaving a lot of money on the table and not making the most of all the opportunities out there to sell your brand.

30,180 Words

TABLE OF CONTENTS
INTRODUCTION
MODERN MARKETING MAYHEM
WHAT IS AN INTEGRATED MARKETING PLAN?
ONLINE MARKETING TACTICS TO CONSIDER INTEGRATING INTO YOUR MARKETING PLAN
EMAIL MARKETING
SOCIAL NETWORKING MARKETING
ONLINE ADVERTISING
CONTENT MARKETING ONLINE
BLOGGING
SEARCH ENGINE OPTIMIZATION (SEO)
VIRAL MARKETING
AFFILIATE MARKETING
OFFLINE MARKETING TACTICS TO CONSIDER INTEGRATING INTO YOUR MARKETING PLAN
- DIRECT MAIL
- TELEMARKETING
- LOCAL MARKETING
- NEWSPAPERS
- RADIO
- TELEVISION
CONCLUSION
FURTHER RESOURCES
APPENDIX 1 – TWELVE TERRIBLE MARKETING MISTAKES, AND HOW TO AVOID THEM
APPENDIX 2 – AFFILIATE MARKETING ESSENTIALS
APPENDIX 3 – ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGE
APPENDIX 4 – ESSENTIALS FOR SETTING UP GOOGLE ANALYTICS

Buy Now: How to Create an Integrated Marketing Plan for Your Small Business (Marketing Matters)

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How to Profit from Your Mobile Website

by Joan Mullally and Andrew Simon

Mobile-friendly websites can be a unique money-making opportunity if you use them in your business to create all-new streams of revenue by taking advantage of what makes mobile devices unique.

In this guide, top mobile marketing authors Joan Mullally and Andrew Simon examine the wide variety of ways in which you can use the mobile version of your website to earn extra income.

The goal of any mobile-friendly website will be to allow your visitors, who are your potential customers, to accomplish as many tasks as they can at your site without the smaller screen or functionality acting as a barrier in any way.

Learn how to use your mobile-optimized website to market more effectively than ever before, both online and offline.

Whether you are a web-only or a bricks and mortar business, learn how to leverage your mobile-friendly website to take advantage of all the opportunities available thanks to the mobile revolution.

Word Count = 20,050
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: WHAT MAKES MOBILE TECHNOLOGY SO UNIQUE FROM A BUSINESS STANDPOINT?
CHAPTER 2: WHAT PEOPLE USE THEIR MOBILE DEVICES FOR
CHAPTER 3: MAKING MONEY FROM MOBILE
CHAPTER 4: HOW TO DRIVE TRAFFIC TO YOUR NEW MOBILE SITE
CHAPTER 5: MAKING MONEY WITH MOBILE-EXCLUSIVE PRODUCTS AND SERVICES
CHAPTER 6: TIPS FOR MAKING THE MOST OF YOUR MOBILE MARKETING SITE
CONCLUSION
FURTHER READING
APPENDIX 1: GETTING YOUR WEBSITE MOBILE READY
APPENDIX 2: DEVELOPING AN APP FOR YOUR BUSINESS
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ABOUT THE AUTHORS

Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 15 years, with expertise in the health, finance and small business niches. She has launched the Mobile Matters series of guides in order to help non-technical business owners make the most of the great new opportunities that mobile marketing offers.

Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android applications for his clients.

Buy Now: How to Profit from Your Mobile Website (Mobile Matters)

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How to Start a Successful Small Business Even if You Don’t Have Much Cash

by Joan Mullally and Evelyn Trimborn

Joan Mullally is a leading author on small business financing, marketing and investing. You can read her blog contributions at http://insidersecretscorp.com. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

In How to Start a Successful Small Business Even If You Don’t Have Much Cash, the authors cover two ways in which you can start up a successful online business, and then continue to grow it using two main business models.

You can then continue to fund your business through raising capital using a variety of techniques. Finally, they outline a list of 12 common errors you will want to avoid if you want to lay a solid foundation for your successful new business. Several useful appendices give further specifics on how to find funding for your new enterprise.

This is a practical, how-to guide that will help you take action to find the money you need to start your own business even in tough economic times.

10,400 Words

Buy Now: How to Start a Successful Small Business Even If You Don’t Have Much Cash (Business Basics)

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Essentials For Setting Up Your New Small Business

by Evelyn Trimborn and Joan Mullally

Each year hundreds of people get bitten by the entrepreneurial bug and decide to start on the road to small business ownership. Armed with huge inspiration, but perhaps not as much organization, many small businesses begin and end within one year.

There are over 30 million small businesses in the United States, according to Office of Advocacy estimates. That number is rapidly growing, not least because of the current economic situation.

As people get laid off, and are unable to find new jobs, they are creating their own businesses to help make ends meet.

The idea of running your own business is, for many, a lot more exciting when it is only in your head. The reality can be far different from what you ever imagined, and not always better.

In this report, Joan Mullally and Evelyn Trimborn of InsiderSecretsCorp.com covers the essentials of setting up your own business:

1. Writing a business plan
2. Raising capital
3. Deciding on a corporate structure
4. Deciding on an accounting structure
5. Developing a corporate graphical representation
6. Launching a corporate website
7. Planning your advertising and marketing methods
8. Making a decision about hiring staff
9. Having an exit strategy

70 8.5 x 11″ pages,12,500 words

Essentials For Setting Up Your New Small Business (Business Basics)

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