How to Use Social Networking Sites to Promote Your Business

Participating in social networking sites has the potential to be an invaluable marketing tool, creating opportunities to promote your business if you follow a few simple rules and online etiquette. This special guide from two top online marketers tells you what you need to know to get started with successful business promotion using social networking.
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TABLE OF CONTENTS

INTRODUCTION
CHAPTER 1: WHAT IS SOCIAL NETWORKING?
CHAPTER 2: IS THERE ANYBODY OUT THERE?
CHAPTER 3: THE BENEFITS OF SOCIAL NETWORKING
CHAPTER 4: HOW SOCIAL NETWORKING GROWS YOUR BUSINESS
CHAPTER 5: HOW TO USE SOCIAL NETWORKING TO PROMOTE YOUR BUSINESS
CHAPTER 6: TEN SOCIAL NETWORKING DOs and DON’Ts
FURTHER READING
CONCLUSION
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ABOUT THE AUTHORS

Jeff Hamilton is one of the main writers and editors for the popular business and finance website InsiderSecretsCorp.com, and the author of over a dozen step-by-step guides in the Business Matters and Money Matters series from Eternal Spiral Books.

Evelyn Trimborn is one of the main writers and editors for the popular website Guru-Goddess.com, and one of the co-founders of Accent Marketing Group, Inc. where she edits and writes for the popular marketing blog at the site.

Evelyn is also one of the main writers and editors for the popular business and finance site InsiderSecretsCorp.com, and author of over four dozen step-by-step guides in the Business Matters and Money Matters series from Eternal Spiral Books.

Buy Now: How to Use Social Networking Sites to Promote Your Business (Marketing Matters)

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How to Use Twitter for Viral Marketing

by Joan Mullally and Evelyn Trimborn

 

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

Since its inception, Twitter has transformed from a fun social media tool for ordinary people to a powerful marketing platform for online businesses. It now gives online businesses unprecedented opportunities to go viral, that is, to harness the activities of Twitter users to spread the word about the products, services and special offers of a business.

In this comprehensive guide, the authors discuss how to get started on Twitter with a view to going viral. Even if you have never used Twitter before, understanding the main Twitter protocols and the habits of the people in the Twitterverse will help you lay the foundation for allowing your business to gain enough followers to start going viral.

This guide includes how to get started using Twitter through understanding the Twitter mindset, how to get retweeted, and the best ways to use FollowFriday Helper. You will also learn how to make the most of your Twitterfeed, and learn how to increase your followers and avoid the five deadly mistakes that would cause your followers to flee from you.

Discover the seven “Going Viral Rules” and how to apply them to your business. Learn how to assess Twitter sentiment, and the most effective ways to measure your success on Twitter. Find out more about terrific Twitter tools to track and test your campaigns and measure and monetize your marketing.

Several handy appendices are included to help you integrate your social media marketing efforts more effectively, plus checklists on top tips to implement, and top mistakes to avoid, when it comes to using Twitter for viral marketing.

14,586 Words

TABLE OF CONTENTS
INTRODUCTION
THE SEVEN RULES OF GOING VIRAL ON TWITTER
GOING VIRAL RULE #1: CREATE TWEETS THAT ENGAGE THE EMOTIONS
GOING VIRAL RULE #2: CREATE TWEETS THAT REALLY STAND OUT
GOING VIRAL RULE #3: MAKE IT EASY FOR PEOPLE TO FOLLOW YOU
GOING VIRAL RULE #4: BUILD A DYNAMIC CUSTOMER RELATIONSHIP
GOING VIRAL RULE #5: INCREASE YOUR VIRAL POTENTIAL WITH SMART FOLLOWING
GOING VIRAL RULE #6: INCREASE YOUR VIRAL POTENTIAL WITH CONTESTS
GOING VIRAL RULE #7: DON’T FORGET TO ASK FOR THE RETWEET
CONCLUSION
APPENDIX 1: A LIST OF KEY TWITTERISMS
APPENDIX 2: HOW TO CONNECT YOUR TWITTER ACCOUNT TO FACEBOOK
APPENDIX 3: MARKET RESEARCH TOOLS FOR TWITTER FOR SMALL BUSINESSES
APPENDIX 4: TWEETIE FOR MAC
APPENDIX 5: HOW TWEETLATER CAN HELP YOU MANAGE YOUR “TWITTER TIME”
APPENDIX 6: TWITTER SUCCESS CHECKLIST
APPENDIX 7: COMMON MISTAKES TO AVOID ON TWITTER

Buy Now: How to Use Twitter For Viral Marketing (Internet Marketing Success Secrets)

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How to Use Twitter for Viral Marketing

by Joan Mullally and Evelyn Trimborn

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

Since its inception, Twitter has transformed from a fun social media tool for ordinary people to a powerful marketing platform for online businesses. It now gives online businesses unprecedented opportunities to go viral, that is, to harness the activities of Twitter users to spread the word about the products, services and special offers of a business.

In this comprehensive guide, the authors discuss how to get started on Twitter with a view to going viral. Even if you have never used Twitter before, understanding the main Twitter protocols and the habits of the people in the Twitterverse will help you lay the foundation for allowing your business to gain enough followers to start going viral.

This guide includes how to get started using Twitter through understanding the Twitter mindset, how to get retweeted, and the best ways to use FollowFriday Helper. You will also learn how to make the most of your Twitterfeed, and learn how to increase your followers and avoid the five deadly mistakes that would cause your followers to flee from you.

Discover the seven “Going Viral Rules” and how to apply them to your business. Learn how to assess Twitter sentiment, and the most effective ways to measure your success on Twitter. Find out more about terrific Twitter tools to track and test your campaigns and measure and monetize your marketing.

Several handy appendices are included to help you integrate your social media marketing efforts more effectively, plus checklists on top tips to implement, and top mistakes to avoid, when it comes to using Twitter for viral marketing.

14,586 Words

TABLE OF CONTENTS
INTRODUCTION
THE SEVEN RULES OF GOING VIRAL ON TWITTER
GOING VIRAL RULE #1: CREATE TWEETS THAT ENGAGE THE EMOTIONS
GOING VIRAL RULE #2: CREATE TWEETS THAT REALLY STAND OUT
GOING VIRAL RULE #3: MAKE IT EASY FOR PEOPLE TO FOLLOW YOU
GOING VIRAL RULE #4: BUILD A DYNAMIC CUSTOMER RELATIONSHIP
GOING VIRAL RULE #5: INCREASE YOUR VIRAL POTENTIAL WITH SMART FOLLOWING
GOING VIRAL RULE #6: INCREASE YOUR VIRAL POTENTIAL WITH CONTESTS
GOING VIRAL RULE #7: DON’T FORGET TO ASK FOR THE RETWEET
CONCLUSION
APPENDIX 1: A LIST OF KEY TWITTERISMS
APPENDIX 2: HOW TO CONNECT YOUR TWITTER ACCOUNT TO FACEBOOK
APPENDIX 3: MARKET RESEARCH TOOLS FOR TWITTER FOR SMALL BUSINESSES
APPENDIX 4: TWEETIE FOR MAC
APPENDIX 5: HOW TWEETLATER CAN HELP YOU MANAGE YOUR “TWITTER TIME”
APPENDIX 6: TWITTER SUCCESS CHECKLIST
APPENDIX 7: COMMON MISTAKES TO AVOID ON TWITTER

Buy Now:

How to Use Twitter For Viral Marketing (Internet Marketing Success Secrets)

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Installing a Twitter Bar 2

Using TwitterBar.

There are two basic ways to use TwitterBar.  The first is to go to your address bar in your browser – the place where you normally type a URL or website address.

Type your post, for example, learning to use TwitterBar, and then click on the little grey dot at the right hand side of your address bar.

When you hover your cursor over this dot it will tell you how many characters you have left.  For example, if you type learning to use TwitterBar, then it will say 69 left.

You can also post by typing “–post” at the end of your tweet.   For example, learning to use twitterbar “–post”

But wait, there’s more!  When you visit a webpage that you want to post, all you have to do is click the little grey dot and it will send a tweet with the URL.

Twitterbar is a quick and easy way to post on Twitter and take advantage of this popular and growing social networking and marketing tool.  It’s a great way to share valuable information and keep in touch with fellow Twitter friends.

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Installing a Twitter Bar 1

Installing a Twitter Bar 1

TwitterBar is a Firefox add on which makes Tweeting or posting on Twitter a quick and easy process.

TwitterBar is a small icon which sits in the upper right hand corner of your browser’s address bar, where you type your URL. Hover over the little grey dot and you’ll see how many characters you have left in your post. (Twitter allows 140 characters per post)

To get TwitterBar installed on your browser, you will first need to be a Firefox user.

Firefox is a free web browser like Internet Explorer by Mozilla.

To grab and install TwitterBar visit:

https://addons.mozilla.org/en-US/firefox/addon/4664

Go ahead and click on the green Add to Firefox button in the middle of the screen. If you do not presently use Firefox then you’ll first want to go to:

http://www.mozilla.com/en-US/ and download it for free.

Again, simply click on the green button in the middle of the page and follow the installation instructions.

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