How to Use HostGator and Its CPanel to Create Your New Website

by Jeff Hamilton, Evelyn Trimborn, Thomas Michaels and Martin Warner

Having a professional-looking website is essential for almost every type of business in order to showcase all of your products and services, but many small business owners have little experience with building a website and even less cash to spare to hire a professional website designer.

Having a website that is available around the clock is also essential to your online success. Your choice of website hosting company will be one of the most important business decisions that you will ever make.

The authors, all experienced website developers, give you the benefit of their experience with HostGator as a hosting service, and in particular HostGator’s Control Panel (cPanel), to help you make the most of all the professional-quality features that can help you build your website in a matter of minutes if you have your content prepared to paste in and publish.

In this fully illustrated guide, you will learn how to get started with HostGator, including the types of services they offer and the differences between them. Then it will be time to register your domain name and get started using the cPanel to set up email addresses, create web pages, turn your new website into a blog, and much more.

You will discover:

+ How to set up customized email addresses for your new business
+ The four way to create your website, even if you have no experience at all
+ How to integrate Google Checkout and PayPal into your website so you can start taking online payments immediately without the need for an expensive merchant account
+ How to get started using WordPress to create a professional blog that search engines will love (especially Google)

and much more.

The illustrations help guide you through the wide array of special features contained in HostGator’s extensive cPanel. Learn how to:

+ Locate the special Google AdWords discount coupon in your interface (save $50 to $100 off your Pay-Per-Click ads)
+ Use WordPress as a robust content management system to keep all your essential business files in one place
+ Track and test the success of your new website through sophisticated website analytics tools right inside your cPanel
+ Access your cPanel on any computer in the world to build your website without the need for expensive website creation or File Transfer Protocol (FTP) software

and much more.

If you want to get started creating a website today without spending a lot of time and effort, download this illustrated step-by-step guide and begin building the business of your dreams.

Word Count=13,000
=====

TABLE OF CONTENTS

CHAPTER 1: SIGNING UP FOR YOUR ACCOUNT
CHAPTER 2: YOUR HOSTGATOR CPANEL OVERVIEW
CHAPTER 3: BUILDING A WEBSITE WITH HOSTGATOR’S SITE BUILDER
CHAPTER 4: USING WEBSITE BUILDER
CHAPTER 5: USING WORDPRESS TO BUILD YOUR WEBSITE
CHAPTER 6: GETTING SUPPORT FROM HOSTGATOR
CHAPTER 7: HOW TO READ THE STATISTICS FOR YOUR WEBSITE
ACTION STEPS CHECKLIST
CONCLUSION
FURTHER READING
=====
ABOUT THE AUTHORS

Jeff Hamilton and Evelyn Trimborn are two of the main writers and editors for the popular business and finance website InsiderSecretsCorp.com, and the authors of over two dozen step-by-step guides in the Business Matters and Money Matters series from Eternal Spiral Books.

Thomas Michaels has worked in the technology departments of some of the world’s leading Fortune 500 corporations. His main interests are how to make cutting-edge technology accessible to small businesses and how to stay ahead of the curve with the ever-increasing speed of change in the ecommerce, mobile and social media worlds. He is a frequent contributor to InsiderSecretsCorp.com on key topics related to technology, business and finance. He is fascinated with Google’s many products and his mission is to keep an eye on their latest trends.

Martin Warner has been marketing online for about five years for several top health and finance companies. He is especially interested in the social networks, particularly Facebook, and how small businesses can make the most of this growing phenomenon to increase their revenues and save time and effort marketing effectively. He is a writer for Accent Marketing Group Inc.’s popular blog. In his spare time, he also loves to keep an eye on the latest mobile marketing trends.

Buy Now:

How to Use HostGator and Its CPanel to Create Your New Website

Share

How to Create Powerful PowerPoint® Presentations: A Beginner’s Guide

by Jeff Hamilton, Evelyn Trimborn and Martin Warner

If you are thinking about buying or already own PowerPoint 2010 but are not sure if you can master the skills to create powerful presentations with this program, this illustrated guide can help you create and deliver impressive, high-quality presentations to your target audience.

The authors take you step-by-step through the process of creating a full-featured PowerPoint presentation quickly and easily. Learn how to create slides, use animation to get your points across, and engage the attention of your audience through the choices that you make on each slide.

Discover how to use your presentations to expand your brand and increase your number of prospective customers and clients. Learn the best ways to structure your presentation to command attention no matter the length of your speaking engagement or meeting. Find out how to use video to market your business using powerful visuals even if you are camera shy.

Create PowerPoint slide decks that can be used in a variety of ways to both market your business and bring in extra income. Get top tips on how to create powerful professional PowerPoint presentations that you can deliver in person, online, and through social networking websites.

If you have been eager to add video to your website, blog and other marketing activities, this guide can show you how to get started today using PowerPoint as both a promotional tool and a whole new path to profitability.

Word Count=10,800

=====

TABLE OF CONTENTS
WHAT’S IN THIS GUIDE
INTRODUCTION
CHAPTER 1: HOW TO CREATE POWERPOINT SLIDES
CHAPTER 2: HOW TO INSERT MEDIA INTO PRESENTATION SLIDES
CHAPTER 3: ADD ANIMATION TO YOUR POWERPOINT PRESENTATIONS
CHAPTER 4: POWERPOINT TIMINGS, NARRATION AND PUBLISHING
CHAPTER 5: TOP TIPS FOR GREAT POWERPOINT PRESENTATIONS
CHAPTER 6: TOP MARKETING USES FOR POWERPOINT PRESENTATIONS
CONCLUSION
FURTHER READING
APPENDIX 1: CHECKLIST TO CREATE A POWERPOINT PRESENTATION
APPENDIX 2: HOW TO ADD A SLIDE SHOW TO SLIDESHARE
=====

ABOUT THE AUTHORS

Jeff Hamilton and Evelyn Trimborn are two of the main writers and editors for the popular business and finance website InsiderSecretsCorp.com, and the authors of over three dozen step-by-step guides in the Business Basics, Business Matters, Marketing Matters and Money Matters series from Eternal Spiral Books.

Martin has been marketing online for about five years for several top health and finance companies. He is especially interested in the social networks, particularly Facebook, and how small businesses can make the most of this growing phenomenon to increase their revenues and save time and effort marketing effectively. He is a writer for Accent Marketing Group Inc.’s popular blog. In his spare time, he also loves to keep an eye on the latest mobile marketing trends.

Buy Now: How to Create Powerful PowerPoint® Presentations: A Beginner’s Guide (Business Matters)

Share

Beyond Blogging: Using WordPress to Build Your Business

by Joan Mullally and Andrew Simon

WordPress is one of the most convenient free programs available to help you create an attractive, well-organized website. Most people use WordPress for blogging, with great results. In this guide, however, the popular marketing authors guide you step-by-step through some of the best ways to go beyond blogging with WordPress, to build your business and bring in even more revenue.

The authors take you through ten great ways to build your business by adding impressive functionality. Learn how to transform your blog into one or more of the following:

1- Article Directory
2- Auction Site
3- Content Management System
4- E-Commerce Storefront
5- Frequently Asked Questions or Question and Answer Portal
6- Forum/Discussion Board
7- Help Desk
8- Invoicing System
9- Membership Site
10-Project Management Tool

A handy appendix at the back gives you even more ideas on how to transform and monetize your blog, for an even more impressive niche-related website.

A second appendix gives you insider information on how to make the most of WordPress plugins and themes.

If you are eager to grow your new blog and go beyond the basics to create an impressive niche website to rival even those of your top competitors, get started using this guide today to help you achieve your business and financial goals.

Word Count=8,400

=====

TABLE OF CONTENTS

SYNOPSIS
INTRODUCTION
CHAPTER 1: CREATING AN ARTICLE DIRECTORY
CHAPTER 2: BUILDING AN AUCTION SITE
CHAPTER 3: BUILDING A CONTENT MANAGEMENT SYSTEM (CMS)
CHAPTER 4: BUILDING AN E-COMMERCE SITE
CHAPTER 5: BUILDING A FREQUENTLY ASKED QUESTIONS (FAQ) OR QUESTIONS AND ANSWERS PORTAL
CHAPTER 6: BUILDING A FORUM/DISCUSSION BOARD SITE

CHAPTER 7: BUILDING A HELP DESK
CHAPTER 8: BUILDING AN INVOICING AND BILLING SYSTEM
CHAPTER 9: BUILDING A MEMBERSHIP SITE
CHAPTER 10: PROJECT MANAGEMENT SOFTWARE
CONCLUSION
APPENDIX 1: OTHER WAYS TO USE WORDPRESS TO GROW YOUR BUSINESS
APPENDIX 2: TIPS FOR ADDING FUNCTIONALITY TO YOUR WORDPRESS SITE
=====
ABOU THE AUTHORS

Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 16 years, with expertise in the health, finance and small business niches. A former educator and the author of over two dozen how-to guides, she excels at providing clear, practical action steps to help readers and her clients grow and transform their lives for the better.

Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android apps for his clients.

Together, Joan and Andrew have launched the Business Matters series of guides in order to help non-technical business owners make the most of the great new money-making opportunities that online marketing offers.

Buy Now: Beyond Blogging: Using WordPress to Build Your Business (Business Matters)

Share

AdSense for Beginners

Adsense for Beginners
How to Get Started Using AdSense for Additional Streams of Income to Your Website

by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

The Google AdSense program works by placing highly targeted ads on a network of member websites. When you become a member of the AdSense network, whenever someone visits your website and clicks on one of the advertisements related to your topic, you earn a share of the advertising revenue.

AdSense is now a multibillion dollar industry, with a great earnings potential for any website owner who knows how to get started using AdSense, creating ad units, and above all, customizing their settings for maximum clicks.

In this hands-on guide, the authors take you through the principles of online advertising and how AdSense is a unique opportunity that even beginners can start earning money from immediately provided that they set up their ads correctly in both the Google AdSense interface and on their own website.

Once your ads are set up correctly, they can supply a continuous stream of steady income around the clock, even when you are asleep. If you are looking for new ways to earn money online and already have a website, AdSense could be the additional income you are looking for. If you are a pure beginner just starting out with your website, AdSense income can help your website pay its way while you set up other income opportunities, such as affiliate programs or your even your own products to sell online.

Once you set up your AdSense ad units correctly, this step-by-step guide will show you how to track and test the performance of your ads for even better click -through rates and more profits. The best part about AdSense is that once you have set up your website with all of your AdSense units, all you will have to worry about is driving traffic to your website. The Google AdSense network will do the rest, providing new streams of income on your website and even in your RSS feeds.

Best of all, anyone can set up a successful AdSense advertising network for their website provided they can copy and paste, and are willing to put in some time and effort to learn the top strategies for AdSense success.

18,440 Words

TABLE OF CONTENTS
INTRODUCTION:
WHAT IS GOOGLE ADSENSE AND GOOGLE ADWORDS?
CHAPTER 1: WHY PARTICIPATE IN GOOGLE ADWORDS?
CHAPTER 2: THE WORLD OF ONLINE ADVERTISING
CHAPTER 3: HOW DO PEOPLE MAKE MONEY FROM ADSENSE?
CHAPTER 4: AN ADSENSE GLOSSARY
CHAPTER 5: WHO CAN BENEFIT FROM ADSENSE?
CHAPTER 6: WHY ADSENSE IS UNIQUE
CHAPTER 7: STEP-BY-STEP GUIDE TO GETTING STARTED WITH ADSENSE ENROLLMENT
BASIC CUSTOMIZATION
ADVANCED CUSTOMIZATION
ADSENSE CODE PLACEMENT
CHAPTER 8: TROUBLESHOOTING THE ADSENSE CODE
CHAPTER 9: ADSENSE FOR SEARCH HINTS AND TIPS
CHAPTER 10: ADSENSE FOR FEEDS HINTS AND TIPS
CHAPTER 11: TOP ADSENSE STRATEGIES
CHAPTER 12: ADVANCED ADSENSE OPTIONS FOR YOUR WEBSITE
SIZE
SHAPE
COLOR
POSITION
RELEVANCE
ALTERNATE ADS
LINK UNITS AND THEMED UNITS
CHAPTER 13: TOP TIPS FOR GETTING GREAT RESULTS WITH ADSENSE
CHAPTER 14: AVOIDING BREAKING THE ADSENSE RULES
CHAPTER 15: STRATEGIES FOR GETTING GREAT RESULTS WITH ADSENSE
CHAPTER 16: TRACKING YOUR ADSENSE PAYMENTS
CHAPTER 17: BOOSTING YOUR ADSENSE PERFORMANCE
CONCLUSION
ACTION STEPS CHECKLIST

Buy Now: ADSENSE FOR BEGINNERS: How to Get Started Using Google AdSense for Additional Streams of Income to Your Website (Marketing Matters)

 

Share

How to Create an Online eCourse in One Day

by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

An ecourse is a great way to promote your website and the products you have to offer. Even if you have never produced an ecourse before, the clear instructions in this step-by-step guide can help you get started creating your own ecourse in as little as one day.

The authors cover everything you need to know to get started, from what an ecourse is, to the best methods for delivery. They discuss how to choose and set up an autoresponder, how to use your new ecourse in a blog, and even how to market your ecourse.

They also give you a number of ways to use your ecourse not only as a free product to build an email marketing list, but as the foundation for ebooks, ecourses, and even coaching and consultancy services.

If you are looking to start your own business online, or seeking additional streams of income from your existing website, creating an online ecourse can be one of the best ways to gain loyal subscribers and generate income, once you follow the action steps in this guide.

12,140 Words

TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: GETTING STARTED
CHAPTER 2: CREATING YOUR ECOURSE
STEP #1: DECIDE UPON THE “THEME” OF YOUR ECOURSE
STEP #2: DECIDE HOW LONG YOUR ECOURSE WILL BE AND THE BEST WAY(S) IT WILL BE DELIVERED.
STEP #3: LOCATE CONTENT FOR YOUR ECOURSE ON YOUR NICHE TOPIC
STEP #4: CRAFT YOUR OWN CONTENT
STEP #5: GIVE YOUR ECOURSE AN ATTENTION-GRABBING NAME AND CREATE INTERESTING, CONSISTENT SUBJECT LINES
STEP #6: UPLOAD YOUR LESSONS INTO AN AUTORESPONDER AND FORMAT THEM CONSISTENTLY
STEP #7: SET UP AN OPT-IN EMAIL ADDRESS CAPTURE FORM OR “SQUEEZE PAGE”
BONUS STEP #1: POST THE LESSONS ON YOUR WEBSITE OR BLOG
BONUS STEP #2: BEGIN TO MARKET YOUR NEW ECOURSE
CONCLUSION
YOUR CHECKLIST OF ACTION STEPS
HOW TO CREATE AN ECOURSE IN ONE DAY
BONUS STEP #3: CREATE A SECOND ECOURSE
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER SERIES IN AWEBER
APPENDIX 2: HOW TO CREATE AN EFFECTIVE SQUEEZE PAGE
FURTHER RESOURCES

Buy Now: How to Create An Online Ecourse In One Day (Marketing Matters)

Share