Beyond Blogging: Using WordPress to Build Your Business

by Joan Mullally and Andrew Simon

WordPress is one of the most convenient free programs available to help you create an attractive, well-organized website. Most people use WordPress for blogging, with great results. In this guide, however, the popular marketing authors guide you step-by-step through some of the best ways to go beyond blogging with WordPress, to build your business and bring in even more revenue.

The authors take you through ten great ways to build your business by adding impressive functionality. Learn how to transform your blog into one or more of the following:

1- Article Directory
2- Auction Site
3- Content Management System
4- E-Commerce Storefront
5- Frequently Asked Questions or Question and Answer Portal
6- Forum/Discussion Board
7- Help Desk
8- Invoicing System
9- Membership Site
10-Project Management Tool

A handy appendix at the back gives you even more ideas on how to transform and monetize your blog, for an even more impressive niche-related website.

A second appendix gives you insider information on how to make the most of WordPress plugins and themes.

If you are eager to grow your new blog and go beyond the basics to create an impressive niche website to rival even those of your top competitors, get started using this guide today to help you achieve your business and financial goals.

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TABLE OF CONTENTS

SYNOPSIS
INTRODUCTION
CHAPTER 1: CREATING AN ARTICLE DIRECTORY
CHAPTER 2: BUILDING AN AUCTION SITE
CHAPTER 3: BUILDING A CONTENT MANAGEMENT SYSTEM (CMS)
CHAPTER 4: BUILDING AN E-COMMERCE SITE
CHAPTER 5: BUILDING A FREQUENTLY ASKED QUESTIONS (FAQ) OR QUESTIONS AND ANSWERS PORTAL
CHAPTER 6: BUILDING A FORUM/DISCUSSION BOARD SITE

CHAPTER 7: BUILDING A HELP DESK
CHAPTER 8: BUILDING AN INVOICING AND BILLING SYSTEM
CHAPTER 9: BUILDING A MEMBERSHIP SITE
CHAPTER 10: PROJECT MANAGEMENT SOFTWARE
CONCLUSION
APPENDIX 1: OTHER WAYS TO USE WORDPRESS TO GROW YOUR BUSINESS
APPENDIX 2: TIPS FOR ADDING FUNCTIONALITY TO YOUR WORDPRESS SITE
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ABOU THE AUTHORS

Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 16 years, with expertise in the health, finance and small business niches. A former educator and the author of over two dozen how-to guides, she excels at providing clear, practical action steps to help readers and her clients grow and transform their lives for the better.

Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android apps for his clients.

Together, Joan and Andrew have launched the Business Matters series of guides in order to help non-technical business owners make the most of the great new money-making opportunities that online marketing offers.

Buy Now: Beyond Blogging: Using WordPress to Build Your Business (Business Matters)

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AdSense for Beginners

Adsense for Beginners
How to Get Started Using AdSense for Additional Streams of Income to Your Website

by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

The Google AdSense program works by placing highly targeted ads on a network of member websites. When you become a member of the AdSense network, whenever someone visits your website and clicks on one of the advertisements related to your topic, you earn a share of the advertising revenue.

AdSense is now a multibillion dollar industry, with a great earnings potential for any website owner who knows how to get started using AdSense, creating ad units, and above all, customizing their settings for maximum clicks.

In this hands-on guide, the authors take you through the principles of online advertising and how AdSense is a unique opportunity that even beginners can start earning money from immediately provided that they set up their ads correctly in both the Google AdSense interface and on their own website.

Once your ads are set up correctly, they can supply a continuous stream of steady income around the clock, even when you are asleep. If you are looking for new ways to earn money online and already have a website, AdSense could be the additional income you are looking for. If you are a pure beginner just starting out with your website, AdSense income can help your website pay its way while you set up other income opportunities, such as affiliate programs or your even your own products to sell online.

Once you set up your AdSense ad units correctly, this step-by-step guide will show you how to track and test the performance of your ads for even better click -through rates and more profits. The best part about AdSense is that once you have set up your website with all of your AdSense units, all you will have to worry about is driving traffic to your website. The Google AdSense network will do the rest, providing new streams of income on your website and even in your RSS feeds.

Best of all, anyone can set up a successful AdSense advertising network for their website provided they can copy and paste, and are willing to put in some time and effort to learn the top strategies for AdSense success.

18,440 Words

TABLE OF CONTENTS
INTRODUCTION:
WHAT IS GOOGLE ADSENSE AND GOOGLE ADWORDS?
CHAPTER 1: WHY PARTICIPATE IN GOOGLE ADWORDS?
CHAPTER 2: THE WORLD OF ONLINE ADVERTISING
CHAPTER 3: HOW DO PEOPLE MAKE MONEY FROM ADSENSE?
CHAPTER 4: AN ADSENSE GLOSSARY
CHAPTER 5: WHO CAN BENEFIT FROM ADSENSE?
CHAPTER 6: WHY ADSENSE IS UNIQUE
CHAPTER 7: STEP-BY-STEP GUIDE TO GETTING STARTED WITH ADSENSE ENROLLMENT
BASIC CUSTOMIZATION
ADVANCED CUSTOMIZATION
ADSENSE CODE PLACEMENT
CHAPTER 8: TROUBLESHOOTING THE ADSENSE CODE
CHAPTER 9: ADSENSE FOR SEARCH HINTS AND TIPS
CHAPTER 10: ADSENSE FOR FEEDS HINTS AND TIPS
CHAPTER 11: TOP ADSENSE STRATEGIES
CHAPTER 12: ADVANCED ADSENSE OPTIONS FOR YOUR WEBSITE
SIZE
SHAPE
COLOR
POSITION
RELEVANCE
ALTERNATE ADS
LINK UNITS AND THEMED UNITS
CHAPTER 13: TOP TIPS FOR GETTING GREAT RESULTS WITH ADSENSE
CHAPTER 14: AVOIDING BREAKING THE ADSENSE RULES
CHAPTER 15: STRATEGIES FOR GETTING GREAT RESULTS WITH ADSENSE
CHAPTER 16: TRACKING YOUR ADSENSE PAYMENTS
CHAPTER 17: BOOSTING YOUR ADSENSE PERFORMANCE
CONCLUSION
ACTION STEPS CHECKLIST

Buy Now: ADSENSE FOR BEGINNERS: How to Get Started Using Google AdSense for Additional Streams of Income to Your Website (Marketing Matters)

 

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Hot Response Email Marketing

Hot Response Email Marketing
How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email

by Annabelle Stevens and Carolyn Stone
Edited by Joan Mullally

Annabelle Stevens is a popular self-help writer whose work can be read regularly at healthful-goddess.com and insidersecretscorp.com. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

Despite the fact that our email Inboxes are more crowded than ever, email marketing is still an extremely powerful marketing tool when used in the correct way. Effective email marketing can’t be all about your own business, however. It has to be focused on your subscribers and be full of useful information they will want to read, keep, and even pass along.

Email marketing can take time to set up properly, and the world of email deliverability, and what works and what doesn’t, is constantly changing. In this guide, the authors outline what you need to know about best email practices if you are just starting an email marketing program, or you have been trying to create one, but are not getting the kind of results you hoped for.

The action steps in this guide can help you set up, or revamp and revitalize your email marketing program, creating a series of messages that will be treated like a hot property that your subscribers are eager to open. Even better, they will also be eager to take action upon them: to forward them to a friend, or buy what you are offering.

Hot response email marketing is all in the eye of the beholder, your registered subscriber. If you are looking to make your emails hot and your traffic and profits even hotter, the action steps in this guide will get you started on successful email marketing, for even more profits.

17,930 Words

TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: STREAMLINE AND ALIGN YOUR EMAIL MARKETING
CHAPTER 2: PLUGGING THE LEAKS IN YOUR EMAIL MARKETING PROGRAM
CHAPTER 3: BOOSTING YOUR RESPONSE RATES
CHAPTER 4: FIVE RESPONSE RATE SECRETS
ACTION PLAN: HOT RESPONSE EMAIL MARKETING
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER IN AWEBER

Buy Now: Hot Response Email Marketing: How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email (Marketing Matters)

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Coaching Business Secrets: How to Create a Highly Profitable Coaching Program

by Carolyn Stone and Annabelle Stevens

A coaching business can be a great second career, additional income stream for your business, or even a whole new career if you have special skills and expertise you can teach to others. Coaching is becoming the chosen method for learning a wide variety of skills, from sports performance, to dealing with family issues, time management, running a small business and more.

If you have been thinking about setting up your own coaching program in order to benefit others and gain more profits from the knowledge you possess and the work you do, this step-by-step guide will help you decide what type of coaching program you can offer, and whether a coaching business is right for you. The authors take you through a variety of coaching models and provide a wealth of information on how to put together a coaching program that will help your clients meet their own personal goals.

In addition to happy clients, you will gain testimonials, begin to brand yourself as an expert and even gain affiliated and joint venture partners all willing to work with you to help spread the word about your unique coaching program.

This guide will also give you practical advice on how to market yourself and your coaching business, and the best tools to use in order to make the most of your time and earn top dollar for your coaching services through leveraging technology and your coaching materials for maximum profits.

Coaching is a journey of transformation for both you and your clients. Use this guide to lay a solid foundation for your coaching business, and be prepared to reap real rewards.

20,100 Words

TABLE OF CONTENTS
INTRODUCTION
WHO SHOULD COACH?
WHY COACH?
COACHING MODELS
DISPELLING SOME OF THE TOP COACHING MYTHS
THE COMMON CHARACTERISTICS OF SUCCESSFUL COACHES
WHO WILL MY CLIENTS BE?
THE KINDS OF COACHING TO CONSIDER
FIVE ESSENTIAL PERSONAL TRAITS NEEDED TO BE AN EFFECTIVE COACH
FIVE CHARACTER TRAITS THAT SIGNAL THAT COACHING MAY NOT BE RIGHT FOR YOU
HOW TO BECOME AN EXCELLENT COACH
DIFFERENT COACHING MODELS
COACHING SUCCESS SECRETS
GAUGING YOUR AUDIENCE AND DELIVERING THE GOODS
SETTING YOUR COACHING FEES
PROMOTING YOUR COACHING PROGRAM
“BUT WHAT IF I DON’T LIKE WORKING WITH PEOPLE?”
GETTING YOUR OWN COACH
WHAT CREDENTIALS CAN DO FOR YOU
CONCLUSION
ACTION PLAN – COACHING BUSINESS SECRETS
COACHING BUSINESS SECRETS CHECKLIST

ABOUT THE AUTHORS

Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Annabelle Stevens is a popular self-help writer whose work can be read regularly at insidersecretscorp.com and healthful-goddess.com.

Buy Now: Coaching Business Secrets: How to Create a Highly Profitable Coaching Program (Business Basics)

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How to Create an Online eCourse in One Day

by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

An ecourse is a great way to promote your website and the products you have to offer. Even if you have never produced an ecourse before, the clear instructions in this step-by-step guide can help you get started creating your own ecourse in as little as one day.

The authors cover everything you need to know to get started, from what an ecourse is, to the best methods for delivery. They discuss how to choose and set up an autoresponder, how to use your new ecourse in a blog, and even how to market your ecourse.

They also give you a number of ways to use your ecourse not only as a free product to build an email marketing list, but as the foundation for ebooks, ecourses, and even coaching and consultancy services.

If you are looking to start your own business online, or seeking additional streams of income from your existing website, creating an online ecourse can be one of the best ways to gain loyal subscribers and generate income, once you follow the action steps in this guide.

12,140 Words

TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: GETTING STARTED
CHAPTER 2: CREATING YOUR ECOURSE
STEP #1: DECIDE UPON THE “THEME” OF YOUR ECOURSE
STEP #2: DECIDE HOW LONG YOUR ECOURSE WILL BE AND THE BEST WAY(S) IT WILL BE DELIVERED.
STEP #3: LOCATE CONTENT FOR YOUR ECOURSE ON YOUR NICHE TOPIC
STEP #4: CRAFT YOUR OWN CONTENT
STEP #5: GIVE YOUR ECOURSE AN ATTENTION-GRABBING NAME AND CREATE INTERESTING, CONSISTENT SUBJECT LINES
STEP #6: UPLOAD YOUR LESSONS INTO AN AUTORESPONDER AND FORMAT THEM CONSISTENTLY
STEP #7: SET UP AN OPT-IN EMAIL ADDRESS CAPTURE FORM OR “SQUEEZE PAGE”
BONUS STEP #1: POST THE LESSONS ON YOUR WEBSITE OR BLOG
BONUS STEP #2: BEGIN TO MARKET YOUR NEW ECOURSE
CONCLUSION
YOUR CHECKLIST OF ACTION STEPS
HOW TO CREATE AN ECOURSE IN ONE DAY
BONUS STEP #3: CREATE A SECOND ECOURSE
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER SERIES IN AWEBER
APPENDIX 2: HOW TO CREATE AN EFFECTIVE SQUEEZE PAGE
FURTHER RESOURCES

Buy Now: How to Create An Online Ecourse In One Day (Marketing Matters)

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