How to Brand Your Online Business

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
HOW BRANDING BENEFITS YOUR BUSINESS
IS BRANDING ALWAYS NECESSARY?
THE DIFFERENCE WITH BRANDING YOUR BUSINESS
5 QUESTIONS TO ANSWER WHEN BUILDING YOUR BRAND
WHAT BRANDING IS REALLY ALL ABOUT
EFFECTIVE BRANDING TACTICS
BRANDING MISTAKES AND PITFALLS TO AVOID
MORE DESIGN DANGERS TO AVOID
EFFECTIVE BRANDING STRATEGIES
YOUR THREE KEY BRANDING ELEMENTS
CONCLUSION
ACTION PLAN: BRANDING YOUR BUSINESS WORKSHEETS
APPENDIX – LAUNCHING A NEW BUSINESS SUCCESSFULLY

Buy Now: How to Brand Your Online Business (Marketing Matters)

+++
About the Authors

 

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

Share

What is Branding?


In marketing, and especially Internet marketing, branding is important to establishing the company identity and associations with it in the mind of the consumer.Branding is the result of an accumulation of experiences that consumers have with a particular company or product.

A brand creates associations and expectations among the products made by a company. The brand is a symbol for all of the information that is connection a company, a product or a service.

Branding can include a logo, font selection, color schemes and symbols that work together to create an impression of the values, ideas and personality of the company.

Branding has significant importance in Internet marketing due to the fact that the competition is huge. Having a noteworthy and unique branding strategy can help companies stand out in the vast online marketplace.

Individuals can also develop a form of personal branding, which can help establish credibility with their online customers and target a specific niche of people. For example, Oprah has branded herself in a number of ways, Martha Stewart, even Donald Trump.

 

Share