How to Conduct Keyword Research for Online Profits

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
DEMYSTIFYING NICHE RESEARCH
WHICH COMES FIRST, THE KEYWORD OR THE NICHE?
KEYWORD RESEARCH METHODOLOGY
HOW KEYWORDS CAN TELL YOU IF NICHE MEMBERS ARE GOING TO SPEND MONEY
KEYWORD RESEARCH TOOLS
YOUR THREE-STEP KEYWORD RESEARCH SYSTEM
OTHER PLACES TO GET YOUR KEYWORDS
ONLINE PROFITS: RUNNING THE NUMBERS
PAID KEYWORD RESEARCH SOFTWARE
THE NEW KEYWORD RESEARCH
HOW TO USE YOUR KEYWORDS
CONCLUSION
ACTION PLAN
CHECKLIST

Buy Now: How to Conduct Keyword Research for Online Profits (Marketing Matters)

About the Authors

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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How to Brand Your Online Business

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
HOW BRANDING BENEFITS YOUR BUSINESS
IS BRANDING ALWAYS NECESSARY?
THE DIFFERENCE WITH BRANDING YOUR BUSINESS
5 QUESTIONS TO ANSWER WHEN BUILDING YOUR BRAND
WHAT BRANDING IS REALLY ALL ABOUT
EFFECTIVE BRANDING TACTICS
BRANDING MISTAKES AND PITFALLS TO AVOID
MORE DESIGN DANGERS TO AVOID
EFFECTIVE BRANDING STRATEGIES
YOUR THREE KEY BRANDING ELEMENTS
CONCLUSION
ACTION PLAN: BRANDING YOUR BUSINESS WORKSHEETS
APPENDIX – LAUNCHING A NEW BUSINESS SUCCESSFULLY

Buy Now: How to Brand Your Online Business (Marketing Matters)

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About the Authors

 

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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How to Raise Your Professional Profile Online

**LEARN HOW TO BRAND YOUR SMALL BUSINESS LIKE A PRO AND POSITION YOUR COMPANY AS A LEADING ONE IN YOUR NICHE**

Raising people’s awareness of your small business has never been easier thanks to the many tools now available online, which can help you spread the word about all of your products and services to your niche audience.

However, it can also be time-consuming, and even the most experienced business owners can find the task of creating an impressive online presence to be a daunting prospect.

In this guide, the authors give you a clear action blueprint to help you raise your profile online in order to increase leads, sales and profits.

They discuss:
+creating a search-engine friendly website
+how to make your site a traffic magnet
+how to publish quality content regularly
+how to create a range of products and services quickly and easily that will sell well and add to your reputation as an expert in your niche.

They also discuss:
+the best ways to network online to position yourself as a leader in your industry
+how to use public relations to your best advantage
+the most effective ways to promote your business.

This guide also offers you a variety of strategies on how to integrate all these tactics to ensure that you are making the most of your time and effort to build brand awareness for your business.

A handy series of appendices covers certain tactics step by step, including:
+how to get your website indexed quickly by the search engines;
+how to get yourself listed in local search engine directories;
+how to use a paid forum posting service;
+how to create loyal customers who will become ambassadors for your brand; +how to create professional presentations that will raise your profile and have your audience eager to do business with you;
and much more.

You will also learn how to write your own effective press releases, and the top strategies for making your content go viral on the Internet. You will get more traffic and prospective customers, who will start to become aware of your brand and see for themselves all that you have to offer.

If you’ve been struggling to build your brand and establish a professional presence online, this guide can save you time and effort and help you grow your audience to meet all of your business goals.

Word Count=19,950

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TABLE OF CONTENTS

INTRODUCTION
CHAPTER 1: WHY RAISE YOUR PROFILE?
CHAPTER 2: HOW PUBLISHING CAN RAISE THE PROFILE OF YOUR BUSINESS
CHAPTER 3: CREATING HIGH-QUALITY FREE AND PAID PRODUCTS
- CONTENT PUBLISHING QUESTIONNAIRE
CHAPTER 4: NETWORKING WITH OTHERS
CHAPTER 5: BOOST YOUR PROFESSIONAL PROFILE WITH PUBLICITY
CHAPTER 6: BOOSTING YOUR PROFESSIONAL PROFILE IN AN INTEGRATED WAY
CONCLUSION
APPENDIX 1: HOW TO GET YOUR WEBSITE INDEXED QUICKLY
APPENDIX 2: HOW TO GET YOUR SMALL BUSINESS LISTED ON LOCAL SEARCH ENGINE SITES
APPENDIX 3: RAISE YOUR PROFILE WITH A PAID FORUM POSTING SERVICE
APPENDIX 4: HOW TO CREATE MARKETING MESSAGES THAT WILL STICK
APPENDIX 5: HOW TO RAISE YOUR PROFESSIONAL PROFILE ON LINKEDIN
APPENDIX 6: HOW TO MAKE GOOD PRESENTATIONS TO PROSPECTIVE CLIENTS AND INVESTORS
APPENDIX 7: HOW TO WIN REPEAT CUSTOMERS
APPENDIX 8: HOW TO FIND BUSINESS NETWORKING GROUPS ONLINE AND OFFLINE
APPENDIX 9: HOW TO HANDLE PUBLIC RELATIONS
APPENDIX 10: TOP TIPS FOR WRITING A PRESS RELEASE
APPENDIX 11: TOP VIRAL MARKETING TACTICS

ABOUT THE AUTHORS

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the Internet successfully.

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

More of their in-depth work on mastering marketing can be found at Accent Marketing Group Inc., AccentMarketingGroupInc.com, where they offer their expertise to a variety of clients eager to take advantage of all the business and marketing opportunities the Internet offers.
BUY NOW:
How to Raise Your Professional Profile Online: Strategies to Build Brand Awareness for Your Small Business (Marketing Matters)

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AdSense for Beginners

Adsense for Beginners
How to Get Started Using AdSense for Additional Streams of Income to Your Website

by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

The Google AdSense program works by placing highly targeted ads on a network of member websites. When you become a member of the AdSense network, whenever someone visits your website and clicks on one of the advertisements related to your topic, you earn a share of the advertising revenue.

AdSense is now a multibillion dollar industry, with a great earnings potential for any website owner who knows how to get started using AdSense, creating ad units, and above all, customizing their settings for maximum clicks.

In this hands-on guide, the authors take you through the principles of online advertising and how AdSense is a unique opportunity that even beginners can start earning money from immediately provided that they set up their ads correctly in both the Google AdSense interface and on their own website.

Once your ads are set up correctly, they can supply a continuous stream of steady income around the clock, even when you are asleep. If you are looking for new ways to earn money online and already have a website, AdSense could be the additional income you are looking for. If you are a pure beginner just starting out with your website, AdSense income can help your website pay its way while you set up other income opportunities, such as affiliate programs or your even your own products to sell online.

Once you set up your AdSense ad units correctly, this step-by-step guide will show you how to track and test the performance of your ads for even better click -through rates and more profits. The best part about AdSense is that once you have set up your website with all of your AdSense units, all you will have to worry about is driving traffic to your website. The Google AdSense network will do the rest, providing new streams of income on your website and even in your RSS feeds.

Best of all, anyone can set up a successful AdSense advertising network for their website provided they can copy and paste, and are willing to put in some time and effort to learn the top strategies for AdSense success.

18,440 Words

TABLE OF CONTENTS
INTRODUCTION:
WHAT IS GOOGLE ADSENSE AND GOOGLE ADWORDS?
CHAPTER 1: WHY PARTICIPATE IN GOOGLE ADWORDS?
CHAPTER 2: THE WORLD OF ONLINE ADVERTISING
CHAPTER 3: HOW DO PEOPLE MAKE MONEY FROM ADSENSE?
CHAPTER 4: AN ADSENSE GLOSSARY
CHAPTER 5: WHO CAN BENEFIT FROM ADSENSE?
CHAPTER 6: WHY ADSENSE IS UNIQUE
CHAPTER 7: STEP-BY-STEP GUIDE TO GETTING STARTED WITH ADSENSE ENROLLMENT
BASIC CUSTOMIZATION
ADVANCED CUSTOMIZATION
ADSENSE CODE PLACEMENT
CHAPTER 8: TROUBLESHOOTING THE ADSENSE CODE
CHAPTER 9: ADSENSE FOR SEARCH HINTS AND TIPS
CHAPTER 10: ADSENSE FOR FEEDS HINTS AND TIPS
CHAPTER 11: TOP ADSENSE STRATEGIES
CHAPTER 12: ADVANCED ADSENSE OPTIONS FOR YOUR WEBSITE
SIZE
SHAPE
COLOR
POSITION
RELEVANCE
ALTERNATE ADS
LINK UNITS AND THEMED UNITS
CHAPTER 13: TOP TIPS FOR GETTING GREAT RESULTS WITH ADSENSE
CHAPTER 14: AVOIDING BREAKING THE ADSENSE RULES
CHAPTER 15: STRATEGIES FOR GETTING GREAT RESULTS WITH ADSENSE
CHAPTER 16: TRACKING YOUR ADSENSE PAYMENTS
CHAPTER 17: BOOSTING YOUR ADSENSE PERFORMANCE
CONCLUSION
ACTION STEPS CHECKLIST

Buy Now: ADSENSE FOR BEGINNERS: How to Get Started Using Google AdSense for Additional Streams of Income to Your Website (Marketing Matters)

 

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Hot Response Email Marketing

Hot Response Email Marketing
How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email

by Annabelle Stevens and Carolyn Stone
Edited by Joan Mullally

Annabelle Stevens is a popular self-help writer whose work can be read regularly at healthful-goddess.com and insidersecretscorp.com. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

Despite the fact that our email Inboxes are more crowded than ever, email marketing is still an extremely powerful marketing tool when used in the correct way. Effective email marketing can’t be all about your own business, however. It has to be focused on your subscribers and be full of useful information they will want to read, keep, and even pass along.

Email marketing can take time to set up properly, and the world of email deliverability, and what works and what doesn’t, is constantly changing. In this guide, the authors outline what you need to know about best email practices if you are just starting an email marketing program, or you have been trying to create one, but are not getting the kind of results you hoped for.

The action steps in this guide can help you set up, or revamp and revitalize your email marketing program, creating a series of messages that will be treated like a hot property that your subscribers are eager to open. Even better, they will also be eager to take action upon them: to forward them to a friend, or buy what you are offering.

Hot response email marketing is all in the eye of the beholder, your registered subscriber. If you are looking to make your emails hot and your traffic and profits even hotter, the action steps in this guide will get you started on successful email marketing, for even more profits.

17,930 Words

TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: STREAMLINE AND ALIGN YOUR EMAIL MARKETING
CHAPTER 2: PLUGGING THE LEAKS IN YOUR EMAIL MARKETING PROGRAM
CHAPTER 3: BOOSTING YOUR RESPONSE RATES
CHAPTER 4: FIVE RESPONSE RATE SECRETS
ACTION PLAN: HOT RESPONSE EMAIL MARKETING
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER IN AWEBER

Buy Now: Hot Response Email Marketing: How to Get Your Subscribers to Open, Read and Take Action Whenever You Send an Email (Marketing Matters)

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