How to Brand Your Online Business

by Joan Mullally and Evelyn Trimborn

Branding is a powerful message which conveys the entire essence of a company through a single logo, symbol, slogan or even musical jingle. Branding is an instant link and connection with your audience, to help you to make more sales.

Branding is part art, part science, to make your business completely recognizable to your intended audience. In this guide, the authors take you through the essential elements of branding, from the moment you launch your business, to the range of products and services you should offer to maintain your brand as a cohesive whole.

They discuss deciding what to brand, the five key questions to answer when branding, the benefits of building your brand platform, and the pitfalls of design when it comes to branding. They also discuss effective branding tactics and strategies, and how to present a consistent brand across all media, both online and offline. Discover how to formulate your three key branding elements and learn how to develop them in all of your online activities.

The two appendices included give you a clear action plan on how to brand your business, and how to use this data for other key business tasks, such as writing your business plan and looking for capital for your business, as well as how to launch an online business successfully.

If you are looking for a way to make your online business stand out from the rest of the competition, this guide on how to brand your online business can help you create and develop a powerful brand for your company.

11,050 Words

TABLE OF CONTENTS
INTRODUCTION
HOW BRANDING BENEFITS YOUR BUSINESS
IS BRANDING ALWAYS NECESSARY?
THE DIFFERENCE WITH BRANDING YOUR BUSINESS
5 QUESTIONS TO ANSWER WHEN BUILDING YOUR BRAND
WHAT BRANDING IS REALLY ALL ABOUT
EFFECTIVE BRANDING TACTICS
BRANDING MISTAKES AND PITFALLS TO AVOID
MORE DESIGN DANGERS TO AVOID
EFFECTIVE BRANDING STRATEGIES
YOUR THREE KEY BRANDING ELEMENTS
CONCLUSION
ACTION PLAN: BRANDING YOUR BUSINESS WORKSHEETS
APPENDIX – LAUNCHING A NEW BUSINESS SUCCESSFULLY

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About the Authors

 

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

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How to Create an Online eCourse in One Day

by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally

Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.

An ecourse is a great way to promote your website and the products you have to offer. Even if you have never produced an ecourse before, the clear instructions in this step-by-step guide can help you get started creating your own ecourse in as little as one day.

The authors cover everything you need to know to get started, from what an ecourse is, to the best methods for delivery. They discuss how to choose and set up an autoresponder, how to use your new ecourse in a blog, and even how to market your ecourse.

They also give you a number of ways to use your ecourse not only as a free product to build an email marketing list, but as the foundation for ebooks, ecourses, and even coaching and consultancy services.

If you are looking to start your own business online, or seeking additional streams of income from your existing website, creating an online ecourse can be one of the best ways to gain loyal subscribers and generate income, once you follow the action steps in this guide.

12,140 Words

TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: GETTING STARTED
CHAPTER 2: CREATING YOUR ECOURSE
STEP #1: DECIDE UPON THE “THEME” OF YOUR ECOURSE
STEP #2: DECIDE HOW LONG YOUR ECOURSE WILL BE AND THE BEST WAY(S) IT WILL BE DELIVERED.
STEP #3: LOCATE CONTENT FOR YOUR ECOURSE ON YOUR NICHE TOPIC
STEP #4: CRAFT YOUR OWN CONTENT
STEP #5: GIVE YOUR ECOURSE AN ATTENTION-GRABBING NAME AND CREATE INTERESTING, CONSISTENT SUBJECT LINES
STEP #6: UPLOAD YOUR LESSONS INTO AN AUTORESPONDER AND FORMAT THEM CONSISTENTLY
STEP #7: SET UP AN OPT-IN EMAIL ADDRESS CAPTURE FORM OR “SQUEEZE PAGE”
BONUS STEP #1: POST THE LESSONS ON YOUR WEBSITE OR BLOG
BONUS STEP #2: BEGIN TO MARKET YOUR NEW ECOURSE
CONCLUSION
YOUR CHECKLIST OF ACTION STEPS
HOW TO CREATE AN ECOURSE IN ONE DAY
BONUS STEP #3: CREATE A SECOND ECOURSE
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER SERIES IN AWEBER
APPENDIX 2: HOW TO CREATE AN EFFECTIVE SQUEEZE PAGE
FURTHER RESOURCES

Buy Now: How to Create An Online Ecourse In One Day (Marketing Matters)

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Success Strategies for Marketing Your Online Business Offline

by Joan Mullally and Evelyn Trimborn

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

Online marketing has offered a countless number of opportunities for people wishing to earn money online, from the lone entrepreneur to Fortune 500 companies. However, the early days of Internet marketing, when you could capture anyone’s attention by being unique or quirky, has given way to increasingly sophisticated methods of marketing online.

Now that there is more competition among online marketers than ever, how can you get your brand’s corporate message seen and heard? The surprising answer is to go offline. The authors outline the main reasons you should add offline advertising and promotion to your marketing mix, and how to get started. They also detail eight successful strategies for the offline marketing of your online business.

In addition, Success Strategies for Marketing Your Online Business Offline offers appendices on how and why to outsource, with 13 tips on how to make the most of your outsourcing. It also includes information on how to set up your own affiliate program, and to create an army of commissioned salespeople equipped with the essential tools they need to begin marketing your business effectively offline and online.

In this special guide, action steps take you through each key activity, and the authors also provide two downloadable files which can be printed, containing checklists and worksheets to help you get started using these success strategies to marketing your business offline.

If you are looking for great ways to drive more traffic to your website, these offline techniques can help you identify and target the right prospects, for a whole new stream of traffic and potential revenue.

48 8.5 X 11″ pages, 18,247 words

Buy Now: Success Strategies for Marketing Your Online Business Offline (Marketing Matters)

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