by Joan Mullally and Evelyn Trimborn
How to Drive Traffic and Earn Profits from Social Networks Quickly and Easily
No matter where you turn in the Internet marketing world, the top professionals are constantly discussing the best ways to try to leverage the power of social media marketing in order to promote their products and services.
In a lot of cases, they make it sound as though it is the Gold Rush of the twenty-first century. It is easy to get obsessed, some would even say addicted, to online activities, including promotion and driving traffic; however, the hours can soon slip by, with little accomplished other than reacting to posts on the social networks or answering email.
The truth is that while it can be fun, there isn’t any need to spend hours a day on social networking for your business. In fact, you can easily create a routine of social media interactions amounting to fifteen minutes a day or so, using some common sense and some of the convenient tools that are available to help you build your social media presence in an automated way for at least part of the postings you put up at the top social networking websites. The more traffic you have, the more profits.
In this step-by-step guide, the authors cut through the mystique of social media networking and come up with a blueprint you can adapt to meet the goals of your business. You will discover that social media marketing will work best if you first identify the unique goals of your individual business and how to locate the ideal customers in your niche. Questionnaires guide you through this fact-finding process, helping refine your individualized social media marketing plan.
You will also be able to set specific goals for your efforts and learn how to track and test your campaigns and results. Once you have your plan and goals in place, you will get a complete checklist on how to carry out your plan in as little as fifteen minutes a day.
In addition to your action plan and social media marketing campaign checklist, there is a handy further resources section, plus two appendices which give in-depth information on how to promote your website using Digg, and how to create a highly-converting squeeze page in order to generate leads through your social marketing efforts.
If you are still struggling to drive traffic to your website or trying to make sense of the bewildering range of technologies and Web 2.0 websites, this guide will help you clarify your goals and how social media marketing can be a valuable tool to help you achieve your aims and produce profits.
TABLE OF CONTENTS
CHAPTER 1: SOCIAL MEDIA MARKETING PLANNING
- MY BUSINESS GOALS QUESTIONNAIRE
- MY SOCIAL NETWORKING QUESTIONNAIRE
- COMMENTS ON THE QUESTIONNAIRES
CHAPTER 2: CREATING YOUR SOCIAL MEDIA MARKETING PLAN
CHAPTER 3: WHERE DOES YOUR IDEAL CUSTOMER SPEND TIME?
CHAPTER 4: SPEEDING UP AND CUSTOMIZING YOUR SOCIAL MEDIA MARKETING
CHAPTER 5: THE IMPORTANCE OF SHARING ON SOCIAL MEDIA NETWORKS
CHAPTER 6: FINALIZING YOUR CUSTOMIZED PLAN
- YOUR 15-MINUTE SOCIAL MEDIA NETWORKING TEMPLATE
ACTION STEPS FOR SOCIAL MEDIA MARKETING
YOUR SOCIAL MEDIA MARKETING CHECKLIST
APPENDIX 1: HOW TO USE DIGG TO PROMOTE YOUR BUSINESS
APPENDIX 2: HOW TO CREATE A HIGHLY-CONVERTING SQUEEZE PAGE
ABOUT THE AUTHORS
Author Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Author Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. They are both successful affiliate marketers and can be found at Accent Marketing Group Inc., offering their expertise to a variety of clients eager to take advantage of all the business and marketing opportunities the Internet offers.
Buy Now: Successful Social Media Marketing In 15 Minutes A Day (Marketing Matters)