How To Transform Your Hobby Into A Home-Based Small Business

Hobby to Small Business Cover

Are you looking for something more out of life? Maybe you have worked for someone else for twenty years and are longing to go into business for yourself.

You are not the only one. In 2009, there were approximately 28 million businesses in the United States, according to Office of Advocacy estimates. That number has increased greatly in the past few years, and been rapidly growing in the last 18 months, not least because of the current economic situation. As people get laid off, and are unable to find new jobs, they are creating their own businesses to help make ends meet.

In today’s society, it is more affordable and possible to start a business of your own than ever before. In fact, with so many people having lost their jobs recently, the lure of small business ownership is greater than ever, and increasing every day.

This ebook gives you invaluable advice if you are thinking of trying to transform a hobby you enjoy into a successful home-based small business.

49 8.5 X 11 pages, 9,500 words

How To Transform Your Hobby Into A Home-Based Small Business

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As of September 2012, according to the SBA small firms have accounted for 67% of net new jobs from 2009 to 2011. At the same time, however, the recession has closed down up to 200,000 small businesses. Don’t be one of those sad statistics. Set up your business the right way, for the long term, and see how much you and the economy can benefit from you running your own small business.

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How to Make Your Small Business Look Larger Even on a Budget

by Joan Mullally and Evelyn Trimborn

Starting your own small business can be a wonderful opportunity to work for yourself, to earn a better income or to replace lost income, but it is hard work and small businesses often have several obstacles in the way of their success. One of the main ones is not being taken seriously because your company is considered to be too small.

If you want to run a successful small business while landing medium-sized or even larger clients, there are several steps you can take to make your business look larger and more impressive in order to gain more credibility.

As a small business, you often can’t afford expenses such as a receptionist, professional office space, a member of staff for every job that needs to be done, and so on.

However, with a bit of foresight, you can create the impression of running an efficient business that looks larger than it really is – one that is worth dealing with. You can even accomplish this without breaking your budget once you know how.

In this guide, top marketers Joan Mullally and Evelyn Trimborn, co-founders of Accent Marketing Group, Inc., will be showing you some of the best ways to present your small business in a more professional light, even if you are only a lone employee.

Discover the best ways to make your business look larger. Learn how to position yourself as an expert in a variety of ways designed to impress prospective customers and win you word-of-mouth recommendations and testimonials.

Discover the best and most cost-effective ways to drive traffic to your website and take advantage of both online and offline marketing opportunities. Position yourself to make the most of all the sales and business opportunities that will come your way as you build your impressive professional profile. Best of all, learn how to do this even if you only have a small budget.

In this guide, you will also get handy appendices on how to build brand recognition and how to start outsourcing effectively to grow your business even more rapidly and score the top clients that you are aiming for in your niche or industry.

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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: YOUR BUSINESS BASICS
CHAPTER 2: YOUR COMPANY MATERIALS
CHAPTER 3: YOUR ONLINE PRESENCE
CHAPTER 4: DRIVING TRAFFIC TO YOUR WEBSITE TO GROW YOUR BUSINESS
CHAPTER 5: ADVERTISING YOUR BUSINESS
CHAPTER 6: SPREADING THE WORD ABOUT YOUR BUSINESS
CHAPTER 7: EFFECTIVE SALES STRATEGIES FOR YOUR SMALL BUSINESS
CONCLUSION
APPENDIX 1: SMART OUTSOURCING TIPS FOR BUSINESS OWNERS
APPENDIX 2: THE KEY INGREDIENTS OF LASTING BRANDS

ABOUT THE AUTHORS

Joan Mullally and Evelyn Trimborn are the authors of over two dozen guides in the Business Matters, Marketing Matters and Mobile Matters series. They are the co-founders of Accent Marketing Group, Inc. and love to consult for small to mid-sized start-up companies.

Buy Now: How to Make Your Small Business Look Larger Even on a Budget: Enhance Your Business Image Without Breaking the Bank (Marketing Matters)

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How to Create an Integrated Marketing Plan for Your Small Business

by Joan Mullally and Evelyn Trimborn

Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

Marketing has never been easy, but an integrated marketing plan for your business becomes more difficult almost every day thanks to new websites and technologies being launched so frequently which seem to offer exactly what most businesses are seeking: a steady stream of eager customers.

In this guide, the authors outline the main online and offline marketing strategies being used successfully, with suggestions as to how you can use them as part of your own integrated marketing plan.

From email marketing to social media, and the best ways to leverage your marketing content for maximum return on investment, newcomers and experienced marketers alike will be able to develop a new integrated marketing plan focusing on targeting qualified customers, for more leads, sales and, ultimately, your goal to increase your profits.

The authors also discuss the criteria by which you should decide whether or not to start using any new marketing method in order to help you save time, money and effort. They also give you insider information on the dos and don’ts of each type of marketing that you can include in your integrated marketing plan.

The guide also includes a handy appendix on twelve terrible marketing mistakes, and how to avoid them, a list of essentials if you want to start an affiliate marketing program for your business, and how to create winning landing pages at your website in order to generate more leads and increase your sales and profits. You will also discover the best ways to set up Google Analytics in order to be able to track the success of all of the different marketing channels in your new integrated marketing plan.

Packed full of real-world examples, this guide is designed to help you make the most of your marketing plan through an integrated approach that leverages your time, effort and budget for maximum effectiveness. No matter what size your business, if you are not using most if not all of these online and offline marketing strategies, you could be leaving a lot of money on the table and not making the most of all the opportunities out there to sell your brand.

30,180 Words

TABLE OF CONTENTS
INTRODUCTION
MODERN MARKETING MAYHEM
WHAT IS AN INTEGRATED MARKETING PLAN?
ONLINE MARKETING TACTICS TO CONSIDER INTEGRATING INTO YOUR MARKETING PLAN
EMAIL MARKETING
SOCIAL NETWORKING MARKETING
ONLINE ADVERTISING
CONTENT MARKETING ONLINE
BLOGGING
SEARCH ENGINE OPTIMIZATION (SEO)
VIRAL MARKETING
AFFILIATE MARKETING
OFFLINE MARKETING TACTICS TO CONSIDER INTEGRATING INTO YOUR MARKETING PLAN
- DIRECT MAIL
- TELEMARKETING
- LOCAL MARKETING
- NEWSPAPERS
- RADIO
- TELEVISION
CONCLUSION
FURTHER RESOURCES
APPENDIX 1 – TWELVE TERRIBLE MARKETING MISTAKES, AND HOW TO AVOID THEM
APPENDIX 2 – AFFILIATE MARKETING ESSENTIALS
APPENDIX 3 – ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGE
APPENDIX 4 – ESSENTIALS FOR SETTING UP GOOGLE ANALYTICS

Buy Now: How to Create an Integrated Marketing Plan for Your Small Business (Marketing Matters)

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How to Create Wealth to Grow Your Business: A Guide for Entrepreneurs

 

by Joan Mullally and Evelyn Trimborn

 

Joan Mullally is a leading author on small business financing, marketing and investing. You can read her blog contributions at http://insidersecretscorp.com. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.

The authors give you a detailed approach to creating wealth through strategic planning and implementation of the right tactics for your business to achieve its goals.

They also outline new ways to add lucrative new revenue streams to your business without spending a lot of money or incurring too much risk.

If you want to raise money quickly to start your own business, this guide will show you how to begin immediately so that you don’t have to fund your business through the risky strategies of borrowing from banks, funding with credit cards, or going the venture capital or angel investor route.

Thousands of people are making money through legitimate opportunities that can help them fund their life’s goals. This guide will help you get started today. All it requires is effort, patience, and persistence to meet your wealth creation goals to grow your own small business, and reap the rewards of extra income or replacement income after job loss. You will also discover if you have what it takes to be a business owner, and enjoy the kind of independence and freedom that owning your own business can provide.

7,100 Words

TABLE OF CONTENTS
Introduction
The Rules of Wealth Building
Saving for Business Purposes
Business Taxes
Payroll Taxes
Cash for Unexpected Expenses
Cash for Unexpected Opportunities
Cash for New Project Ideas
Re-Investing Into Your Business
Diversify Your Investments
Retirement Accounts for the Self-Employed
Educate Yourself about Investments and Taxation
Don’t Spend More Than You Can Afford
5 Top Business Budgeting Tips
How to Outsource Strategically
How to Calculate The Value Of Your Time
Additional Streams of Automatic Income
More Rules of Wealth Building
Conclusion

Buy Now: How to Create Wealth to Grow Your Business (Business Basics)

 

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Successful Social Media Marketing In 15 Minutes A Day

by Joan Mullally and Evelyn Trimborn

How to Drive Traffic and Earn Profits from Social Networks Quickly and Easily

No matter where you turn in the Internet marketing world, the top professionals are constantly discussing the best ways to try to leverage the power of social media marketing in order to promote their products and services.

In a lot of cases, they make it sound as though it is the Gold Rush of the twenty-first century. It is easy to get obsessed, some would even say addicted, to online activities, including promotion and driving traffic; however, the hours can soon slip by, with little accomplished other than reacting to posts on the social networks or answering email.

The truth is that while it can be fun, there isn’t any need to spend hours a day on social networking for your business. In fact, you can easily create a routine of social media interactions amounting to fifteen minutes a day or so, using some common sense and some of the convenient tools that are available to help you build your social media presence in an automated way for at least part of the postings you put up at the top social networking websites. The more traffic you have, the more profits.

In this step-by-step guide, the authors cut through the mystique of social media networking and come up with a blueprint you can adapt to meet the goals of your business. You will discover that social media marketing will work best if you first identify the unique goals of your individual business and how to locate the ideal customers in your niche. Questionnaires guide you through this fact-finding process, helping refine your individualized social media marketing plan.

You will also be able to set specific goals for your efforts and learn how to track and test your campaigns and results. Once you have your plan and goals in place, you will get a complete checklist on how to carry out your plan in as little as fifteen minutes a day.

In addition to your action plan and social media marketing campaign checklist, there is a handy further resources section, plus two appendices which give in-depth information on how to promote your website using Digg, and how to create a highly-converting squeeze page in order to generate leads through your social marketing efforts.

If you are still struggling to drive traffic to your website or trying to make sense of the bewildering range of technologies and Web 2.0 websites, this guide will help you clarify your goals and how social media marketing can be a valuable tool to help you achieve your aims and produce profits.

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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: SOCIAL MEDIA MARKETING PLANNING
- MY BUSINESS GOALS QUESTIONNAIRE
- MY SOCIAL NETWORKING QUESTIONNAIRE
- COMMENTS ON THE QUESTIONNAIRES

CHAPTER 2: CREATING YOUR SOCIAL MEDIA MARKETING PLAN
- FACEBOOK
- LINKEDIN
- TWITTER

CHAPTER 3: WHERE DOES YOUR IDEAL CUSTOMER SPEND TIME?

CHAPTER 4: SPEEDING UP AND CUSTOMIZING YOUR SOCIAL MEDIA MARKETING

CHAPTER 5: THE IMPORTANCE OF SHARING ON SOCIAL MEDIA NETWORKS

CHAPTER 6: FINALIZING YOUR CUSTOMIZED PLAN
- YOUR 15-MINUTE SOCIAL MEDIA NETWORKING TEMPLATE

CONCLUSION

FURTHER RESOURCES

ACTION STEPS FOR SOCIAL MEDIA MARKETING

YOUR SOCIAL MEDIA MARKETING CHECKLIST

APPENDIX 1: HOW TO USE DIGG TO PROMOTE YOUR BUSINESS
APPENDIX 2: HOW TO CREATE A HIGHLY-CONVERTING SQUEEZE PAGE

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ABOUT THE AUTHORS

Author Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Author Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. They are both successful affiliate marketers and can be found at Accent Marketing Group Inc., offering their expertise to a variety of clients eager to take advantage of all the business and marketing opportunities the Internet offers.

Buy Now: Successful Social Media Marketing In 15 Minutes A Day (Marketing Matters)

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